In episode 439 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alissa Ahlman, chief merchandising officer, home segment at Franchise Group, Inc., a world-class franchising platform for a diverse collection of market-leading and emerging brands, including American Freight, a retail furniture chain. Listen in as Ahlman provides an overview of both companies (0:45), how the merger with Sears Outlet impacted American Freight’s merchandise mix (2:50), and the reasoning behind the brand’s new store enhancements and remodels (4:40).
In addition, Ahlman discusses how American Freight optimized its merchandise and in-store experience to focus on value (6:55), details enhancements to the retailer’s online shopping experience (9:00), and shares insights into the customer behavior she’s tracking from the holiday season into the new year (12:00). Lastly, she discusses what she’s doing as a leader to strengthen the performance of the Franchise Group‘s merchandising team this year (13:15).
This episode was recorded at NRF 2024: Retail’s Big Show in New York.
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