The growth of retail media networks the past couple of years has been nothing short of remarkable. The unavoidable reality that third-party cookies are in decline, and the subsequent loss of targeting granularity, has ushered in the steep growth of first-party data as an alternative. Retail media is the best manifestation of this capability and […]
View Original ArticleMore from Paul Prior
Amit Nigam
4 min read
Data & InsightsMarketing: Retail MediaMarketing: BroadcastTargetStreamingShoppersMarketing: Loyalty & SubscriptionPartnershipsConsumersPackagingResults & InvestmentUnileverTrends: MarketingTechnology & InnovationSustainabilityStrategyKrogerPricing & PromotionsPredictions and ForecastsMarketing: TradeGovernmentGoogleWalmartAmazon
Linnea Geiss
3 min read
ConsumersShoppersMarketing: Loyalty & SubscriptionData & InsightsCustomer ExperienceDept. FuelTechnology & InnovationLegal & CriminalBrick and MortarDept. NonfoodOperations & Supply ChainStrategyCompetitionTech: IoTPredictions and ForecastsSustainabilityDeliveryTech: CashierlessCOVID19Store LocationExecutivesBig DataDept. GroceryAssociates
Ryan Lewis
3 min read
ShoppersData & InsightsAIConsumersTechnology & InnovationTargetPredictions and ForecastsMarketing: Direct & PersonalizationMarketing: Social MediaAcquisitionAmazonDept. NonfoodMarketing: Digital MediaMarketing: Loyalty & SubscriptionMarketing: BroadcastESG and CSRAssociatesMarketing: In StorePartnershipsResults & Investment
Brian Quinn
4 min read
AITechnology & InnovationConsumersShoppersMarketing: VoiceDept. NonfoodMarketing: BrandDept. ApparelData & InsightsMarketing: Social MediaPredictions and ForecastsAcquisitionMarketing: Loyalty & SubscriptionStore LocationMarketing: UGCMarketing: OOHChatGPTMarketing: In StoreMarketing: Direct & PersonalizationDept. FreshMarketing: BroadcastTrends: MarketingThick Data