The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing Director of Consumer Equity Partners (CEP), a venture capital and venture development firm in Seattle, WA, that works with many top retailers and manufacturers – is uniquely positioned to address.
In today’s Innovation Conversation, Tom and KC focus on the subject of data. How is it being used? How is it not being used in ways that would aid retailers and suppliers? What are the opportunities to use data about product and data about customers to capitalize on the sweet spot where a retailer can prove its loyalty to the shopper in new and effective ways? It all comes down, they agree, to a granular use of data in ways that knock down the silos that inhibit growth and success, and persuading people in organizations that when someone comes in with a sledge hammer to known down those silos, it isn’t vandalism. It is construction.
If you’d like to listen to and save this Innovation Conversation as an audio podcast, click below.
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