MINNEAPOLIS — Target Corp. today introduced a new low-price owned brand, dealworthy, that promises “incredible value” on nearly 400 everyday basic items. The new line allows the retailer to offer its shoppers more affordable options, with prices starting at less than $1, while strengthening its portfolio of owned brands.
“With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. “We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target.”
Target said the dealworthy line is also backed by Target’s owned brand promise: If a consumer is not satisfied with any Target-owned brand item, they can return it within one year with a receipt for an exchange or a refund.
The dealworthy assortment spans apparel & accessories, essentials & beauty, electronics and home items. Starting at less than $1 and with most under $10, the prices on dealworthy items are among the lowest guests will find across Target’s assortment. In electronics, some items, like phone cases, will be priced 50% lower than any other brands sold at Target. The first dealworthy products will arrive in February in stores and on Target.com, and new products will continue to be introduced throughout 2024 and early 2025, including power cords, undergarments, socks, laundry detergent, dish soap and more.
Target said its industry-leading portfolio of owned brands contributes to more than $30 billion in sales annually, and the company adds that those brands and products reflect what its customers value most when shopping at Target, including quality, low prices and convenience. Target’s owned brands span four categories, including apparel & accessories, home, food & beverage and beauty & essentials. The retailer is always looking for new ways to meet guests’ needs and does that by investing in its brands, launching new ones and expanding others — including the recent expansion of up&up.
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