The National Retail Federation (NRF) yesterday said that “a record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million.”
Meanwhile, Axios reports that “U.S. shoppers pounced on deep online discounts on Cyber Monday to spend a record $12.4 billion on online purchases — up 9.6% from last year … Online spending during the five days from Thanksgiving to Cyber Monday was up 7.8% year over year, totaling $38 billion.”
Other key facts from the NRF report:
• “Consumers utilized both online and in-store channels throughout the weekend, with 121.4 million people visiting physical retail locations to browse items and make in-store purchases. This figure is consistent with 122.7 million in 2022. Online shoppers totaled 134.2 million, up from 130.2 million last year.”
• “Black Friday continued its streak as the most popular day for in-store shopping, with 76.2 million shoppers opting to visit bricks-and-mortar locations, up from 72.9 million in 2022. About 59 million consumers shopped in stores on the Saturday after Thanksgiving, down from 63.4 million last year. On par with last year, 78% of Saturday shoppers shopped specifically for Small Business Saturday.”
• “Continuing the trend that started in 2019, Black Friday was also the most popular day for online shopping. Roughly 90.6 million consumers shopped online on Black Friday, up from 87.2 million in 2022. By comparison, approximately 73 million consumers shopped online on Cyber Monday, down slightly from 77 million last year.”
• “Consistent with last year, about 44 million consumers used their home desktop or laptop to shop online on Cyber Monday. Another 40.5 million shopped online using their mobile devices, down from a record 45.7 million in 2022 but still well above pre-pandemic levels.”
• “The top destinations for Thanksgiving weekend shoppers were online (44%), grocery stores and supermarkets (42%), department stores (40%), clothing and accessories stores (36%) and electronics stores (29%).”
• “The vast majority (95%) of Thanksgiving weekend shoppers made holiday-related purchases during the event, down from 97% last year, but in line with historical levels. Consumers spent $321.41 on average on these types of items, consistent with $325.44 last year. Approximately 70% ($226.55) was spent specifically on gifts.”
The post Report: Thanksgiving Weekend A Boon To Retailers appeared first on MNB.
View Original Article
