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Ecommerce Nation's articles

  1. Data & Insights
The dashboard makes it possible to accurately monitor various information relating to the objectives set and the health of the company. This monitoring is organised around key indicators (also called KPIs), which are collected and listed. However, when you become an e-commerce seller, it can be complicated to develop a relevant and efficient dashboard. To […]
  1. International
The domain name is one of the first things you need to think about as an online seller. As with many of the features of your online shop, it helps to identify your website on one hand, while benefiting some of the strategies you have in place on the other. In this article, we will […]
  1. Technology & Innovation
We have some exciting news! We are proud to be in partnership with the Smart Retail Tech Expo this year! The UK’s leading expo bringing digital innovation to the retail sector will be returning and we couldn’t be more excited for them to open their doors for you yet again! Register for your FREE ticket […]
  1. International
White Label World Expo is the UK’s leading online retail sourcing show with the most innovative and progressive products, services and technologies in the white label marketplace. Taking place on the 28th February & 1st of March 2023, the ExCeL in London, will be transformed into the ultimate destination for any forward-thinking online seller!  White […]
  1. Shopper & Customer
Like any other business, you want to stand out from the crowd. In such a competitive environment, you must engage with your audience quickly and for as long as possible. Here is your guide to using emotional content to attract more business. What Is “Emotional Content”? Emotional content influences your customers on an emotional level, […]
  1. Media & Marketing
Imagine a situation where an online buyer really likes a product and wants to purchase it but is not quite sure about the quality, there are fewer reviews and user-generated content, he/she is unable to get a virtual feel of the cloth, etc all these are common barriers that stop consumers from shopping online. If […]
  1. Trends & External Forces
A dynamic comeback for ECDM Expo SE Europe, on May 2023 Following the successful event of May 2022, at Zappeion Exhibition Center, Athens, Greece, we announce the ECDM Expo SE Europe 2023, which will take place on May 20 & 21, 2023, at the same venue. Τhe leading event on eCommerce and Digital Marketing in […]
  1. Technology & Innovation
Ecommerce platforms have flourished massively over the past few years, making it easier for people to sell and shop virtually. Amidst the fierce competition in e-commerce markets, many brands use videos to spearhead their marketing strategy. A video is an all-in-one channel that can cover and pinpoint all the vital points of a brand or […]
  1. Shopper & Customer
Retailers are expected to know what consumers want, when they want it, and immediately provide it. More than ever, people are turning to brands they trust and a digital dialogue that helps them feel understood. Brands need to provide an online search experience that provokes a rich contextual dialogue, guiding customers in a conversational experience […]
  1. Media & Marketing
Influencer marketing is a relatively new advertising strategy that took off at the same time as social networks. These platforms have indeed allowed some personalities to stand out and professionalize their profile. These people, called influencers, have managed to create a community around their name and their activity. This allows brands to have an additional […]
  1. Shopper & Customer
The development of E-commerce seems to be unstoppable. More and more consumers are buying their products online, notably influenced by the development of Internet accessibility and the democratization of smartphones. Even if this is good news for sellers around the world, E-commerce has an impact on the health of our planet. In the era of […]
  1. International
The eCommerce & Digital Marketing Expo NORTH is a two-day expo and conference event for the eCommerce and Digital Marketing industry in Greece and the greater Balkan area. It takes place at the Vellideion Conference Center in Thessaloniki, Greece. The second edition of the event will be held on 11 and 12 February 2023. It […]