Yesterday’s top retail news and most read stories.
- Target Q1 earnings miss expectations
- BJ’s one of the few retailers with positive results
- Amazon Fresh to open in NY and NJ
- Ulta launches Retail Media Network with 37M rewards customers
- and more!
Marketers Set Their Sights on Brand Awareness
Also, customer acquisition is a more important objective this year than customer retention. Brand awareness is the top objective for
marketingcharts.com
May 19, 2022
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB.
marketingcharts.com
May 19, 2022
