Walmart tests new interactive store design
The store format is a hybrid experience, heavily embedding digital touchpoints and dynamism in the physical experience. “Time Well Spent” aims to turn the physical store into destinations where shoppers want to “spend their time”. We’ll give them kudos for elevating the experience, but consider us skeptical if the promise pays off. Key components of the redesign feature “activated corners, elevated brand shops, spaces to discover, and digital touchpoints”.
Giant Eagle personalizes loyalty program
There isn’t much new in terms of loyalty strategy here, but what is the technology powering their loyalty program—a CDP or Consumer Data Platform, which unifies consumer data cross-channel and enables scalability of their data engineering efforts. The view of the customer is collapsable into a single table, giving a simple, holistic understanding of their behavior and preferences. If you aren’t already, CDP is definitely a technology to watch.
Aldi launches portal to teach better bargain hunting
Aldi’s “School of Aldinomics” campaign launched another execution, this time in the form of a short survey to teach saving money, budgeting, and bargain hunting. Aldi leans heavily into their brand and provides a win-win for them and for the customer; teach the customer how to save and the benefits of bargains, while being the retailer that can serve those customers.
Instacart rolls out shoppable brand pages for CPGs
Another advertising push by Instacart. The intent is to “run a full-funnel marketing strategy throughout the entire consumer shoppering journey on Instacart”, according to Grocerydive. Instacart is recognizing the opportunity, perhaps required, to move beyond their initial business model into advertising. With the data and infrastructure Instacart is building, we wouldn’t be surprised to see them go further than delivery and advertising.
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