1. Stores & Formats

What Do The Apple Store and Cheesecake Factory Have In Common?

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Axios has a story about how one can make a snap judgement about the health of a mall based on the presence of two businesses – the Apple Store and the Cheesecake Factory.

Nobody is surprised by the Apple Store’s impact:  As one analyst says, “People go to the mall to go to Apple. They don’t go to a mall and end up at Apple.”

But Cheesecake Factory?  

According to Axios, “About 93% of loans backed by malls with a Cheesecake Factory are current on their payments, compared to around 72% of those without one.”

KC’s View:

I have no explanation for this.  My feeling always has been that the Cheesecake Factory’s menu is way too big to be anything other than mediocre at everything.  But I suppose for some folks, the plethora of choices is reassuring.

The post What Do The Apple Store and Cheesecake Factory Have In Common? appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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