1. Channel: Mass

Walmart kicks off holiday shopping season

The holiday shopping season is about to kick into high gear, and Walmart aims to lead the charge with a series of  “Black Friday Deals” events that start early and extend throughout the entire month of November. Walmart+ members will also get an exclusive head start on the hottest deals, making this holiday season extra special for those who join the program.

Early Access for Walmart+ Members

Walmart+ members will get a three-hour jump on the best Black Friday and Cyber Monday deals. And for the first time ever, Walmart+ is extending its privileges to Cyber Monday, providing members with even more opportunities to save.

To make the deal sweeter, Walmart+ is offering a limited-time promotion where customers can join the program for just $49, which is half off the regular membership price. The offer includes one year of unlimited free delivery, fuel savings, free shipping, and a Paramount+ subscription.

A Month of Savings

Walmart’s “Black Friday Deals” events will unfold across November in two phases, building up to the grand finale on Cyber Monday:

Event 1 (Deals begin online Wednesday, Nov. 8 at 3 p.m. ET and continue in stores on Friday, Nov. 10):

  • Walmart+ Early Access runs 12 p.m. ET – 3 p.m. ET on Wednesday, Nov. 8.

Event 2 (Deals begin online Wednesday, Nov. 22 at 3 p.m. ET and continue in stores on Friday, Nov. 24):

  • Walmart+ Early Access runs 12 p.m. ET – 3 p.m. ET on Wednesday, Nov. 22.

Cyber Monday (Nov. 27): Walmart will wrap up this month-long savings extravaganza with a Cyber Monday event, where Walmart+ members will enjoy exclusive early access.

Unbeatable Deals on Top Brands

Walmart intends to position itself as consumers’ one-stop shop for unbeatable deals on the season’s most sought-after gifts from brands like Apple, Dyson, LEGO, LG, Samsung, and other top brands. Savings abound in categories like apparel, electronics, home, and toys. Whether consumers prefer to shop in-store, online at Walmart.com, or through the Walmart app, they’ll discover incredible discounts, the company says.

Here’s a sneak peek at some of the must-have deals from Walmart’s first Black Friday event:

  • Apple Watch Series 9, 41mm, GPS – $329.00 (Save $70.00)
  • SAMSUNG 65″ Class UHD Roku TV – $398.00 (Special Buy)
  • 50″ Class onn. Roku TV – $148.00 (Special Buy)
  • AirPods (2nd Gen.) – $69.00 (Save $30.00)
  • Barbie Playset – $12.97 (Save $9.00)
  • Teenage Mutant Ninja Turtles RC – $25.00 (Save $24.97)
  • LEGO Technic – $25.00 (Save $15.00)
  • Dyson V12 Slim Absolute Cordless Vacuum – $449.99 (Save $200.00)
  • Ninja Professional Blender- $50.00 (Special Buy)
  • Levi Signature Jeans – $15.00 (Save $4.94)
  • Crocs Men’s and Women’s Unisex Baya Clog Sandals – $19.99 (Save $30.00)

“Our customers are going to be wowed by the amazing savings on popular gifts, many of which can only be found at Walmart,” said Latriece Watkins, executive vice president and chief merchandising officer for Walmart U.S. “We have very exciting Black Friday events planned, with the type of extraordinary value, incredible assortment, and easy, convenient shopping experience only Walmart can offer.”

New Shopping Enhancements for the Ultimate Experience

Walmart  says it is introducing new features designed to it easier for shoppers to find and save their favorite deals:

  • Holiday ‘Hearting’: Shoppers can now save their favorite deals by ‘hearting’ items on Walmart.com or the Walmart app, creating a personalized list called ‘My Saved Deals.’ Shoppers can then track these deals and get notifications as they become available. With just one click, they can add the entire list to their cart and check out in seconds.
  • Holiday Wish List & Toy Registry: Walmart is launching a Holiday Wish List page, allowing customers to create their own registry for holiday needs, from gift ideas to holiday decor, easily shareable with loved ones. Additionally, Walmart is introducing the Toy Registry, where customers can create a toy wish list directly from the Top Toy List on Walmart.com, making gift-giving even more convenient.
  • Top-Tier Convenience: This holiday season, customers will reap the benefits of Walmart’s next-generation supply chain. More of the season’s top food, toys, and gifts will be available, along with more convenient delivery options and next-day and two-day shipping. This improves Walmart’s fast and easy pickup and delivery options for Black Friday deals, including curbside pickup, next-day and two-day shipping.

 

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