1. Department: Consumer Durables

Nike EMEA Leader on Building Diverse Teams to Strengthen Customer Loyalty

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In episode 406 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Teele, senior director of member marketing EMEA at Nike, the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. Listen in as Teele provides an overview of her role at Nike (0:42), what drew her to take on the international position (1:33), and how she’s seen the loyalty space evolve throughout her career (2:10).

Teele discusses the importance of building and training the right team to support customer retention efforts (4:47) and her approach to leading a diverse, international team as an expat (5:55). Lastly, she shares the loyalty trends she’s most bullish on for the reminder of 2023 (8:30) and the difference in consumer expectations and behaviors she sees in European versus U.S. shoppers (10:05).

This episode was recorded live at CRMC 2023 in Chicago.

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