CNBC reports that McDonald’s “will open the first location of its new spinoff brand CosMc’s this week in Bolingbrook, Illinois … With a menu that includes old favorites such as Egg McMuffins and M&M McFlurries, and new items such as Churro Frappes and pretzel bites, McDonald’s is positioning CosMc’s as a fast, convenient way to grab a pick-me-up snack or coffee … The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s.”
According to the story, “The fast-food giant plans to open 10 CosMc’s locations, including nine restaurants in Texas, by the end of 2024 in a test. McDonald’s will then spend a year analyzing data to decide whether it will expand the small-format chain.”
KC’s View:
The bet here is that this won’t work – not sure that the company needs a new format to fill this need.
Also not sure that it makes sense to integrate some McDonald’s offerings into a format under a different name. Sort of feels like a Kamadhenu, a mythical animal that has the body of a cow, a human head, the tail of a peacock and the wings of a bird. (Maybe Kamadhenu’s would’ve been a better name than CosMc’s?)
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