Detoure, a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’ Melrose Avenue. Over the past three years the site has hosted more than 50 pop-ups across the U.S. that regularly go viral on social media.
Launched in 2021, Detoure sources secondhand clothing directly from influencers’ closets as well as excess inventory from brands popular with its Gen Z customer base. The marketplace works with a roster of approximately 200 influencers, who combined have more than 20 million followers, to showcase exclusive closet collections of popular social media personalities such as Cassie Randolph (The Bachelor), Elliana Walmsley (Dance Moms), Helen Owen and Ayeshapi.
Influencers create a “Closet Drop” featuring items they’re ready to sell, and by posting about these sales on their social media platforms regularly bring in new customers. Detoure also has partnered with other resale platforms, like Depop, as well as selling overstock for popular Gen Z brands like Blackbough Swim, Cider, Beginning Boutique and Edikted.
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