1. Trends & External Forces

Eldorado Trading to Exhibit at the Upcoming STIMULATE Sexual Wellness Trade Show

Nashville, TN – May 5, 2023 – STIMULATE: A B2B Sexual Wellness Trade Show will debut in Nashville, TN on July 24 + 25, 2023, and is proud to announce Eldorado Trading as a featured distributor of adult pleasure products, party supplies and lingerie at their upcoming show.

Eldorado, a Colorado based company, is an award-winning distributor that provides their customers with a huge collection of product educational resources and an unparalleled lingerie selection in addition to a vast variety of pleasure based products. They offer a wide range of fulfillment services for online retailers both foreign and domestic, and their number one priority is to deliver outstanding customer service in the form of an experienced and knowledgeable staff, educational resources, product selection and bilingual representatives.

Eldorado is thrilled to partner with Retail Minded for the inaugural STIMULATE show in Nashville! Eldorado provides the best pleasure products, lingerie, novelties, and more. We believe our expert distribution services and educational resources will prove to be a solid value for the attendees. We look forward to meeting with current customers to talk about growth opportunities as well as meeting with new customers to help their businesses diversify into the adult category,” shares CEO Wanda Garland. 

With the sexual wellness industry expected to reach 65+ Billion in global sales by 2026, STIMULATE looks forward to bringing vendors, manufacturers, distributors and brands together to connect with retailers, online sellers, spas, salons and more. This B2B trade show is unlike any other in the market, and will include a variety of educational experiences designed specifically for retail operators. Among the speakers of the STIMULATE+Educate experience will be Eldorado, who will offer product insight for retailers to gain valuable knowledge to bring back to their stores and customers. Additionally, keynote speakers include the Founder of BackToTheBody.org’s Pamela Madsen and the Editor of Beauty Independent, Claire McCormack.

Eldorado has won numerous Distributor of the Year awards from industry publications including AVN, XBIZ and StorErotica. Retail Minded is thrilled to have them join the STIMULATE experience and looks forward to welcoming them to the upcoming STIMULATE: B2B Sexual Wellness Trade Show in Nashville, TN on July 24 + 25, 2023.

When we set up to deliver the nation’s first B2B experience committed to all the categories that make up sexual wellness, we knew we needed a distributor who valued education as much as we do and keeps customers top of mind always. Working with a family-owned business such as we are ourselves is an added bonus. The team at Eldorado truly cares about the importance of sexual wellness, the growth it’s having within the retail marketplace and how they can best support retailers and online sellers looking to strengthen their inventory assortment within this category. We couldn’t be more excited to work with them,” shares Nicole Leinbach, Founder of Retail Minded and STIMULATE.  

As part of the STIMULATE experience, attendees can look forward to an evening of live music and an open-bar with a balcony view of Nashville’s famous Broadway Avenue hosted by Eldorado and others. This STIMULATE+AfterHours experience will feature Nashville artist Aly Cutter.

STIMULATE: A B2B Sexual Wellness Trade Show will take place July 24 & 25, 2023, in one of America’s most vibrant cities, Nashville, Tennessee.  Held at the beautiful Holiday Inn & Suites just a short walk to Nashville’s booming Broadway Street, preferred room rates are now available and registration is open, as well.

Vendors interested in participating in STIMULATE should email [email protected] for more information. 



Retail Minded is an internationally recognized media company that is committed to delivering quality news, education and support specific to retailers and online sellers. Founded in 2007 by retail thought leader, Author and Professor Nicole Leinbach, Retail Minded introduces retailers to leading industry resources, merchant specific news and timely education to help commerce professionals thrive. Retail Minded proudly produces the Independent Retailers & Sellers Conference bi-annually in Las Vegas each year and works with a variety of retail focused businesses throughout the world and will debut the nation’s first sexual wellness B2B trade show in 2023. Explore more about Retail Minded at RetailMinded.com.


An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of giving all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Established by CEO and Founder Larry Garland in the early 1970s, Eldorado Trading began in a home basement originally working with Native American jewelry. The business transitioned into the smoke shop market, then into pleasure products and the adult industry. Eldorado’s mission statement was created to be a dynamic distribution leader, setting the standards of excellence in its markets. Eldorado’s philosophy is to make customers successful by providing a seamless wholesale shopping experience and easy access to effective selling tools. Eldorado has won numerous Distributor of the Year awards from industry publications including AVN, XBIZ and StorErotica and has been nominated for countless more. Mr. Garland has been the recipient of the O Award for lifetime achievement and was inducted into AVN’s Hall of Fame in 2012.


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