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Earnest Analytics Spend Index powered by Orion transaction data decreased below year-ago levels in May, as in-store weakness more than offset a slight recovery in online sales growth. Gyms and Workout Classes continued to grow in the low single digits, standing out among Fitness and outperforming other major categories. Gaming and pet supplies also grew, with Gaming also posting the largest acceleration between April and May. Online marketplaces and auto parts and services also outperformed, relatively, as they were flat YoY. Household goods, home furnishings, hunting & fishing, and air travel were among the most challenged categories in May, despite summer travel gearing-up. Apparel and accessories including active & athleisure, general apparel, footwear, and department stores all remained challenged, with most weakening compared to April.
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*About the Earnest Analytics Spend Index:
The Earnest Analytics Spend Index (EASI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using EASI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.
Historical numbers could vary slightly due to methodology updates.
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