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Earnest Research's articles

  1. Shopper & Customer
Track Apparel & Accessories spending for free Access chart in Dash. Levi’s increased focus on its DTC channel is attracting wealthier shoppers to the brand, according to Earnest credit card data. Levi’s has worked to grow its own channels and reduce dependence on department stores in recent years. The result was 8% lower sales, but […]
  1. Data & Insights
Track spending at Indoor Entertainment Centers for free See chart in Dash. Topgolf sales accelerated 11.2 points to 3.1% YoY from April to May 2024, while the average ticket remained flat during the same period, according to Earnest credit card data. In their latest earnings call, Topgolf Callaway Brands (MODG) highlighted several promotional strategies, such […]
  1. Data & Insights
Download report to see which brands won refund season See data in Dash. Consumer spending has accelerated since the start of the tax season, but this growth is still one to two percentage points slower relative to the back half of 2023, according to Earnest Analytics Spending Index. This deceleration was exacerbated by a slow […]
  1. Data & Insights
Track Flowers & Gift spending free Access data in Dash. UrbanStems sales grew 720% between May 8th and May 14th, 2023, compared to the average 10 weeks prior according to Earnest credit card data. That made the flower brand the largest benefactor of Mother’s Day spending across a basket of major retail and DTC companies. […]
  1. Data & Insights
In this episode of Earnest Talks, Michael Maloof, Head of Marketing at Earnest Analytics, sat down with Daniel McCarthy and Peter Fader (co-founders @ Theta) to unpack the methodology behind their new model, CLV Ultra, and apply it to Temu, Walmart, Etsy, Ebay, and other key competitors. Peter Fader on the genesis and scalability of […]
  1. Channel: Mass
Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
  1. Department: Consumer Durables
Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
  1. Media & Marketing
Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
  1. Stores & Formats
Track Indoor Entertainment spending for free Access chart in Dash. Spending at Dave and Busters in Friendswood, TX—the first location of their remodeling campaign—is up close to 20% YoY in the 13 weeks ending March 2nd, 2024, according to Earnest credit card data. This growth also materially outperformed the rest of the system. Spending at […]
  1. Channel: Convenience
Track Gas Station spending for free Access chart data in Dash. Around 73% of Buc-ee’s customers also shopped at Shell in the trailing 12 months ended March 24, 2024 according to Earnest credit card data. It is just one sign that the gas station chain is making inroads with incumbent gas station brands. The jumbo-sized […]
  1. Data & Insights
Michael Maloof, Head of Marketing for Earnest Analytics, joined Jason Goldberg and Scot Wingo on the latest episode of the Jason & Scot Show, a weekly podcast with the latest e-commerce news and events. The topic of discussion was Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, which has become the […]
  1. Data & Insights
Download full report Leonardo.ai–a differentiated visualization growing its share of wallet Access chart in Dash. A self-described “platform for creative production,” Leonardo.ai commanded about 47% of its own customers’ AI Tools spending in January 2024, relatively flat since November 2023  according to Earnest credit card data. This makes it somewhat rare among AI tools in […]