Earnest Research
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions. We believe, in the right hands, data has the power to change the way we work. https://www.earnestresearch.com/

Earnest Research's articles

  1. Channel: Dollar/Value

Dollar General Moves Upmarket with Popshelf

While many retailers took a cautious approach to expansion following the COVID outbreak, Dollar General bucked the trend, deciding instead to launch a new concept, Popshelf, mid-pandemic. Courting a new type of customer, it plans to open up to 50 of these locations by the end of the year. Via: Cheapism Key Takeaways Popshelf is […]
4 min read
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  1. Technology & Innovation

August 2021 Earnest Research Spend Index

Historical numbers could vary slightly due to methodology updates. Cited accelerations and decelerations could differ slightly due to rounding. Earnest Research Spend Index The Earnest Research Spend Index*, a measure of sales growth for 2,500+ U.S. consumer discretionary and staples businesses, decelerated by 5 percentage points (pp) year-over-year from July (13.6%) to August (9.4%) with […]
2 min read
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  1. Technology & Innovation

September 2021 Earnest Research Spend Index

Historical numbers could vary slightly due to methodology updates. Cited accelerations and decelerations could differ slightly due to rounding. Earnest Research Spend Index The Earnest Research Spend Index* was flat compared to the prior month with in-store growth continuing to decelerate and online accelerating slightly. Yo2Y spend accelerated 2pp both in-store and online. Foot traffic […]
< 1 min read
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  1. Channel: D2C

Glossier’s Push to Win DTC Makeup Market

What will $80M and more brick-and-mortar stores do for Glossier’s business? After a year in which consumers were decidedly makeup-free, Glossier’s announcement of an $80M Series E funding round coincides with an anticipated return to physical stores and offices. Earnest Research’s transaction data reveals how the direct-to-consumer (DTC) brand fared through the pandemic, and why […]
2 min read
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  1. Shopper & Customer

Eyeing Warby Parker’s S-1

Can Warby Parker Grow its 7% Slice of the Eyewear Market? Warby Parker is the latest direct-to-consumer company planning to go public. We reviewed statements made in the company’s S-1 and compared them with Earnest spend data, analyzing how Warby Parker has performed in the eyewear market among competitors like Lenscrafters, Sunglass Hut, and Zenni. […]
4 min read
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  1. Technology & Innovation

Frown Direct Club?

With Zoom calls causing us all to be more self conscious, and potentially driving increases in cosmetic dentistry, we reviewed growth trends for the teledentistry platform SmileDirectClub. Our data shows growth slow from its >100% peak in early 2019, bouncing around the low 40% range before dropping to -11% in March last year and the […]
< 1 min read
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  1. Trends & External Forces

1Q 2021 Earnings Commentary

Powered by Earnest Data Products We’ve highlighted some recent examples of how Earnest data products tracked business health per management’s commentary for Square (SQ), Lululemon (LULU), Chewy (CHWY), and TJX Companies (TJX). Square “From a stimulus perspective, you can certainly see that play out with respect to the inflows dynamic that we talked about in […]
4 min read
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  1. Media & Marketing

A (Bitter) Sweetgreen IPO?

With reports that Sweetgreen is preparing to go public we looked at how the upscale salad chain has performed in its core urban markets. Regardless of pre-pandemic growth, all regions saw drops of 50% or more as offices closed and office lunches plummeted at the outbreak of COVID. Since then, Sweetgreen’s HQ market of Los […]
< 1 min read
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  1. Stores & Formats

Back-to-Office, Back-to-Starbucks

Using Starbucks Foot Traffic to Measure Return-to-Office Behavior The pandemic-driven transformation to working remotely was one of the biggest shakeups of the past year, the effects of which we are still witnessing today. With just over half the US population now vaccinated and many local economies reopened, the nature of remote work is top-of-mind: are […]
6 min read
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  1. Channel: Ecommerce & Digital

Retail Battle Royale: Amazon Prime Day 2021

Prime Day is touted by Amazon as one of the largest online shopping events of the year. This year, Walmart and Target expanded their concurrent online shopping events to compete with Amazon’s Prime Day. Earnest analyzed the impact of the retail battle royale in late June on the performance of Amazon, Walmart, and Target. Source: […]
3 min read
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  1. Shopper & Customer

Torrid IPO: Plus-Size Market Performance & Customer Metrics

Torrid ($CURV)- the popular plus-size women’s clothing brand joined the New York Stock Exchange on July 1st, with an opening market valuation of $2.3B dollars. Earnest compared Torrid shoppers with those of major competitors like Lane Bryant and ELOQUII for a comprehensive view of the brand. Luis Alvarez/DigitalVision via Getty Images Key Takeaways Torrid held […]
4 min read
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  1. Technology & Innovation

Airbnb, #1 Among OTAs & Hotels

As summer gets underway, which travel platforms are luring eager travelers? Using Earnest spend data we reviewed how Airbnb is performing after COVID disrupted travel, and shone a light on the platform’s extended-stay and quarantine-friendly business model. Read Earnest’s Airbnb pre-IPO analysis. See additional Earnest analyses on the travel industry post-COVID. Via: Airbnb Key Takeaways […]
3 min read
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