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Earnest Research's articles

  1. Data & Insights
Track Flowers & Gift spending free Access data in Dash. UrbanStems sales grew 720% between May 8th and May 14th, 2023, compared to the average 10 weeks prior according to Earnest credit card data. That made the flower brand the largest benefactor of Mother’s Day spending across a basket of major retail and DTC companies. […]
  1. Data & Insights
In this episode of Earnest Talks, Michael Maloof, Head of Marketing at Earnest Analytics, sat down with Daniel McCarthy and Peter Fader (co-founders @ Theta) to unpack the methodology behind their new model, CLV Ultra, and apply it to Temu, Walmart, Etsy, Ebay, and other key competitors. Peter Fader on the genesis and scalability of […]
  1. Channel: Mass
Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
  1. Department: Consumer Durables
Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
  1. Media & Marketing
Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
  1. Stores & Formats
Track Indoor Entertainment spending for free Access chart in Dash. Spending at Dave and Busters in Friendswood, TX—the first location of their remodeling campaign—is up close to 20% YoY in the 13 weeks ending March 2nd, 2024, according to Earnest credit card data. This growth also materially outperformed the rest of the system. Spending at […]
  1. Channel: Convenience
Track Gas Station spending for free Access chart data in Dash. Around 73% of Buc-ee’s customers also shopped at Shell in the trailing 12 months ended March 24, 2024 according to Earnest credit card data. It is just one sign that the gas station chain is making inroads with incumbent gas station brands. The jumbo-sized […]
  1. Data & Insights
Michael Maloof, Head of Marketing for Earnest Analytics, joined Jason Goldberg and Scot Wingo on the latest episode of the Jason & Scot Show, a weekly podcast with the latest e-commerce news and events. The topic of discussion was Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, which has become the […]
  1. Data & Insights
Download full report Leonardo.ai–a differentiated visualization growing its share of wallet Access chart in Dash. A self-described “platform for creative production,” Leonardo.ai commanded about 47% of its own customers’ AI Tools spending in January 2024, relatively flat since November 2023  according to Earnest credit card data. This makes it somewhat rare among AI tools in […]
  1. Data & Insights
Track consumer spending for free Access chart in Dash. Earnest Analytics Spend Index powered by Orion transaction data fell below year-ago levels in December, with a slight deceleration in in-store exacerbated by a large deceleration in online. Active & Athleisure, Off-Price Department Stores, and Fashion Resale outperformed the broader apparel category, up mid-single digits YoY. […]
  1. Department: Consumer Durables
Track Active & Athleisure for free Access chart in Dash. Lululemon shoppers are increasing their spend at DTC Athleisure brands Alo Yoga and Vuori according to Earnest credit card data. This as student debt payments resume, reducing disposable income for younger customers, and despite a recent brand partnership deal with Peloton. Earnest’s share of wallet […]
  1. Shopper & Customer
Download full report: Chewy’s Battle to Retain Customer Loyalty Historically, Chewy’s revenue growth was largely driven by a growing customer count. However, following the pandemic boom, Net Sales per Active Customer (NSPAC) has become the larger contributor to top-line growth amid an elevated inflationary environment, while Chewy’s customer count growth has slowed dramatically.  According to […]