1. Owned Brands (Private Label)

Is Private Label the New Competitive Playground?

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In today’s highly competitive retail landscape, private label brands have emerged as a powerful force, capturing the attention of both consumers and retailers alike. Once considered a category of cheap generic alternatives, private label has undergone a remarkable transformation and become a way for retailers to differentiate. 

In this episode of Retail Remix, host Alicia Esposito chats with Todd Maute, who is a partner at the brand strategy firm CBX, to dig into how retailers can build robust and relevant private label brands. Listen to learn about:

  • Changing consumer behaviors, especially in light of economic uncertainty and volatility, and how these trends impact the private label industry;
  • Why it has been challenging for retailers to harness the power of their private label brands;
  • Data-driven strategies for building and promoting private-label brands.

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