After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home.
During this Retail Remix conversation, Jordan shares what he’s learned building the Caraway brand. He reveals:
- How the mission of “clean cooking” comes to life across all channels and engagement moments;
- The power of content, especially user-generated content, in building trust and credibility; and
- What he has learned about the customer journey for highly considered products during the pandemic.
This week’s episode is brought to you by Emarsys.
Are you a marketer looking for better one-to-one interactions with consumers? Then look no further, as retail technology company, Emarsys, is holding a series of Omnichannel Strategy Workshops this summer to help those with a goal of creating a consistent brand experience. Its first workshop will take place on June 15, at the Dallas-Fort Worth Metroplex. Click here to learn more.
