1. Technology & Innovation

How Solo Brands Creates Lasting Memories & Genuine Connections

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In an era where technology and scale often precede personal connection, Solo Brands has found a way to intertwine all three, creating resonant brand experiences across all channels. This has led to significant growth for the business, which has a vast portfolio that spans menswear to smokeless fire pits.

In this episode of Retail Remix, host Alicia Esposito has a one-on-one chat with John Merris, CEO of Solo Brands, about how the company has seen significant growth by investing in: 

  • A strategic vision and mission that extends across all of its brands; 
  • A holistic listening strategy that informs business decisions and brand experiences;
  • Wholesale partnerships that drive brand awareness and traffic, and support more efficient marketing decision-making; and 
  • Data-driven strategies that are setting the brand up for a successful 2024. 

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