1. Data & Insights

Are Brands Closing the Connected Retail Gap?

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Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report. 

This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels, and Melissa Minkow, the author of the report, sits down with host Alicia Esposito to dig into the key takeaways, including: 

  • Whether price-conscious consumers are willing to sacrifice their experience for a good deal; 

  • How consumers’ evolved omnichannel priorities will influence brand investments; and

  • How consumers want to use artificial intelligence (AI) tools to support their shopping behaviors. 

RELATED LINKS

CI&T’s Connected Retail Report

Get your copy of CI&T’s fourth annual Connected Retail report to learn how brands are keeping pace with consumers’ evolved needs and expectations.

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