1. Corporate Strategy

Embracing Gen AI for Creative Impact

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Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and at scale. During this episode of Retail Remix, Alicia Esposito explores the opportunities for brands and retailers with Michelle Bacharach, Co-founder and CEO of FindMine. They discuss:

  • How Gen AI can support the creative process, from ideation to execution;
  • Tips for balancing the efficiency and automation of Gen AI with the need for creative, high-touch branded content; and
  • How the rise of Gen AI will influence the way brands build, empower and inspire teams across business functions.

RELATED LINKS

  • Learn more about FindMine
  • Explore the latest in Gen AI trends and use cases on Retail TouchPoints
  • Read our multi-part series on AI use cases
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