1. Department: HBC

What Can Retailers Learn from Cannabis Brands?

Written by Posted on Less than 0 min read

Once illegal and highly stigmatized, cannabis has become a legitimate, diverse and thriving market. Not only has the cannabis industry experienced significant growth over the past few years, it has also driven significant innovation in marketing, store design and customer experience. 

Despite this positive disruption, the cannabis retail space still faces its fair share of challenges. During this Retail Remix episode, we sat down with Filip Luneski, VP of Marketing for the UPC cannabis company Lucid Green. Check out this episode to learn: 

  • The state of the cannabis industry, including consumer adoption and potential for future growth;
  • Why education is still such a significant marketing challenge; 
  • How technology is driving in-store engagement and education in stores; and
  • Tactical lessons other brands and retailers can apply from cannabis players. 

RELATED LINKS

Retail TouchPoints Personalization Special Report

Learn how to evolve from personalization to customization. Download this special report, sponsored by Volumental, today!

View Original Article
Member since

More from Retail Remix Podcast

  1. Media & Marketing

Expanding the Retail Talent Pipeline

Ron Thurston turned his passion for retail into the book Retail Pride and podcast series Retail in America. Now, he’s turning his learnings speaking with retail leaders, associates and emerging talent alike into a new company: OSSY.  During this episode of Retail Remix, he reflects on how his career pivot over the past three years […]
< 1 min read
0
  1. Owned Brands (Private Label)

Is Private Label the New Competitive Playground?

In today’s highly competitive retail landscape, private label brands have emerged as a powerful force, capturing the attention of both consumers and retailers alike. Once considered a category of cheap generic alternatives, private label has undergone a remarkable transformation and become a way for retailers to differentiate.  In this episode of Retail Remix, host Alicia […]
< 1 min read
0
  1. Media & Marketing

Thoughtful Design: Inside Monica + Andy’s Approach to Children’s Apparel

At Monica + Andy, thoughtfulness is at the core of everything the brand does. The team, led by founder and CEO Monica Royer, believes that every decision should be made by first considering the possible impact on customers, employees and the environment.  This episode of Retail Remix highlights how this mindset applies to all aspects […]
< 1 min read
0
  1. Retail Ecosystem

Why Retail Leaders are ‘Stuck Halfway Up the Ladder’

Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. So needless to say, he’s faced his fair share of hardships and lessons learned. The one big thing he has found is that many retail leaders are “stuck halfway up the ladder.” This reality ultimately inspired […]
< 1 min read
0
  1. Media & Marketing

Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation.  During this Retail Remix episode, we go back to a panel of […]
< 1 min read
0
  1. Corporate Strategy

Embracing Gen AI for Creative Impact

Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and […]
< 1 min read
0
  1. Data & Insights

What Retail Brands Can Learn from Beyoncé

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We […]
< 1 min read
0
  1. Shopper & Customer

What Does Gen Z Really Want from Stores?

Gen Z’s spending power is growing. That’s why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. The results paint a detailed picture of this influential cohort, […]
< 1 min read
0
  1. Retail Ecosystem

Celebrating 200 Episodes: Our Top 5 Geek-Out Moments

Four years and 200 episodes later, we’re celebrating how far the retail industry and the Retail Remix podcast have come! What better way to do that than to listen back to the conversations that sparked some of the show’s top geek-out moments? Listen to find out which guests drove some of our most thought-provoking conversations […]
< 1 min read
0
  1. Data & Insights

Are Brands Closing the Connected Retail Gap?

Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report.  This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across […]
< 1 min read
0
  1. Media & Marketing

How Kendra Scott Turns Every Store into a Community Hub

From its humble beginnings as a small jewelry startup to a household name, Kendra Scott has not only thrived in the direct-to-consumer (DTC) space but has also made significant strides in the world of wholesale and branded brick-and-mortar experiences. In this episode of Retail Remix, our host Alicia Esposito chats with Colleen Wilson, SVP of […]
< 1 min read
0
  1. Shopper & Customer

How Caraway is Owning the ‘Clean Cooking’ Space

After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home. During this Retail Remix conversation, Jordan shares what he’s learned building the Caraway […]
< 1 min read
0
  1. Retail Ecosystem

Inside the World’s Most Innovative Retail Stores

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more.  During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss […]
< 1 min read
0
  1. Data & Insights

Creating Immersive Brand Experiences with Data-Driven Advertising

The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and […]
< 1 min read
0
  1. Media & Marketing

The Generation Connection: How Dormify Taps Community to Drive Loyalty

If brands want to connect with the hearts and minds of today’s consumers, they need to foster a vibrant community across all channels. Dormify, the brand designed to serve young consumers outfitting dorms and other small spaces, uses its ambassador program to guide major decisions, from product development to marketing and brand expansion. In this […]
< 1 min read
0
  1. Media & Marketing

Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

Marketers understand the importance of both brand and performance marketing. Brand marketing aims to create a strong brand identity over time, while performance or demand marketing focuses on delivering measurable results such as lead generation, sales and revenue. The real challenge for modern marketing teams is balancing the two strategies while ensuring long-term goals are […]
< 1 min read
0
  1. Media & Marketing

The Future of Loyalty Programs: Community, Crowdsourcing and Beyond

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow […]
< 1 min read
0
  1. Channel: Grocery

How Albertsons Media Collective is Driving Retail Media’s Evolution

Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Albertsons […]
< 1 min read
0
  1. Corporate Strategy

What Makes a Successful Celeb-Backed Brand?

The celebrity-backed brand isn’t dying…it’s evolving. In fact, Leonard Brody, Co-founder and Executive Chairman of Caravan, believes that these brands carry substantial weight and increasingly resonate with consumers thanks to the power of social media.  Leonard would know. Caravan plays a secret role in building these brands behind the scenes, elevating the role of celebs […]
< 1 min read
0
  1. Media & Marketing

How Roku is Shaping the Shoppable Content Era

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.  Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […]
< 1 min read
0
Next