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How to make the most of NACDS’ Total Store Expo

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SAN DIEGO — The NACDS Total Store Expo is deservedly one of the most highly anticipated events on the retail industry’s calendar. Whether you’re a retailer, supplier or industry enthusiast, attending TSE offers valuable opportunities to connect, learn and grow.

It is a big event, with a lot going on. For exhibitors, the show offers the opportunity to connect with the buyers from more than 250 retail companies, representing over 160,000 retail outlets, who collectively buy $650 billion in supplier goods and services. Besides the exhibit floor, suppliers can connect with retailers via TSE’s guaranteed-appointments program, Meet the Market, which offers more than 5,400 prescheduled meetings. For retailers, the show floor offers the opportunity to preview the latest innovations in consumer packaged goods, store and pharmacy technology, pharmaceutical products, and more.

For retailers and suppliers alike, TSE enables a combination of both strategic and tactical business meetings between existing and new trading partners. There is also a formal business program featuring business experts and renowned speakers that allow attendees to gain valuable perspective on the big issues facing the industry today. Meanwhile, opportunities for suppliers and retailers to interact extend beyond the exhibit floor and structured meetings to include networking opportunities at continental breakfasts, exhibit hall lunches and evening receptions.

Recognizing that TSE’s scope might be daunting for some, NACDS offers a primer for first-time attendees as well as more experienced participants who want to maximize their e­xperience.

What follows are some tips for getting the most out of TSE, based on the information available at tse.nacds.org/guide-to-success/:

• Plan Ahead: Before attending the NACDS Total Store Expo, planning your visit is crucial. Start by exploring the event website and familiarizing yourself with the schedule, exhibitors and educational sessions. Note the key areas or booths you wish to visit and create a detailed itinerary to ensure you make the most of your time at the expo.

• Networking: The Total Store Expo provides an ideal setting for networking with industry professionals. Use the attendee list available on the event website to identify key individuals or companies you’d like to connect with. Reach out in advance to schedule meetings or casual coffee breaks during the expo. Networking events like receptions and social gatherings are also great opportunities to expand your professional network.

• Attend Educational Sessions: The NACDS Total Store Expo offers a range of educational sessions and presentations delivered by industry experts. These sessions cover various retail, pharmacy and health care topics, providing valuable insights and knowledge. 

• Explore the Exhibit Hall: The exhibit hall at the Total Store Expo showcases a wide array of products, services and innovations from leading companies in the industry. Allocate sufficient time to explore the exhibits, interact with exhibitors, and discover new trends and solutions. 

• Leverage Technology: The NACDS Total Store Expo embraces technology to enhance attendees’ experience. Utilize the event’s mobile app, available for download on the website, to access real-time updates, maps, exhibitor information and session schedules. .

• Engage on Social Media: Social media platforms are vital in connecting with industry professionals and sharing experiences during the Total Store Expo. Follow NACDS and the event’s official Twitter, Linked­In and Instagram hashtags to stay updated on the latest news, highlights and discussions. 

• Follow Up: After the expo concludes, don’t let the valuable connections you made fade away. Follow up with the people you meet, whether it’s through a personalized email, LinkedIn connection request, or a phone call. 

The post How to make the most of NACDS’ Total Store Expo appeared first on MMR: Mass Market Retailers.

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