1. Retail Operations

How Free People is Utilizing Customer-Declared Data to Personalize CX

Written by Posted on Less than 0 min read

In episode 420 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erin Malone, director of digital strategy at Free People, a bohemian women’s apparel and lifestyle retailer, part of the Urban Outfitters portfolio of brands. Malone provides an overview of the brand and her role (0:50), how Free People is optimizing the online shopping experience (2:30), […]

View Original Article
Member since
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!

More from Joe Keenan

  1. Corporate Finance

Overstock.com Bids $21.5M for Bed Bath & Beyond Intellectual Property Assets

Online retailer Overstock.com on Tuesday placed a $21.5 million bid for some of Bed Bath & Beyond’s assets, including its intellectual property, reports CNBC. Overstock’s stalking horse bid — which will set the floor at the expected bankruptcy-run auction — also includes the business internet and mobile properties and all business data. The offer doesn’t include Bed Bath […]
< 1 min read
0
  1. Merchandising

Old Navy Emphasizes Quality and Value With 1-Year ‘Kid-Proof’ Uniforms Guarantee

Old Navy recently introduced a one-year “kid-proof” guarantee on uniform styles. All Old Navy uniform basics — such as polos, chinos and pleated skirts — are priced at $15 and under during the back-to-school season. The brand will also provide a full refund if products don’t stand up to the wear and tear of the school year. […]
< 1 min read
0
  1. Technology & Innovation

How to Enhance Your Omnichannel Approach

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty — something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a […]
3 min read
0
  1. Trends & External Forces

Patagonia Sues Nordstrom Over Counterfeit Merchandise Claims

Outdoor apparel brand Patagonia has filed a lawsuit against Nordstrom for allegedly selling “thousands” of counterfeit Patagonia items. The complaint, filed with a California federal court, states that the counterfeit items are being sold in Nordstrom Rack stores, The Fashion Law reports. Nordstrom was previously an authorized Patagonia dealer for many years, but no longer has that authorization. Patagonia […]
< 1 min read
0
  1. Data & Insights

The Ways AI Will Transform Your Retail Workforce

Between 2023 and 2028, artificial intelligence in retail markets is expected to grow from $7.3 billion to upwards of $29.45 billion — more than a 400 percent increase. But when most of us imagine how those innovations and implementations will transform the retail world, we tend to only focus on how those technologies benefit consumers. However, the […]
4 min read
0
  1. Channel: Ecommerce & Digital

Amazon Resumes Third-Party Shipping Service

Amazon.com has revived its shipping service, paused during COVID-19’s onset, competing with FedEx and UPS. Amazon Shipping lets sellers ship Amazon and external platform orders. Businesses must sell on Amazon to be eligible for the service. Amazon already provides shipping to merchants who use its storage and delivery service, Fulfillment by Amazon. Amazon Shipping allows […]
< 1 min read
0
  1. Shopper & Customer

How to Drive Purchases by Appealing to Shoppers’ Decision-Making Habits

Typically, consumers have two decision-making styles: those who exhaustively research multiple options before making a purchase (aka the “thorough” shopper) and those who purchase the first decent choice that fits their preferences (aka the “efficient” shopper). Retailers that understand this distinction can shape their approaches to acquire and retain customers, including developing content and leveraging […]
3 min read
0
  1. Department: HBC

How Ulta Beauty is Thriving Today and Planning for Tomorrow

Amidst challenging times across the retail industry, Ulta Beauty has continued to perform well. The retailer has created long-term relationships with its customers across channels, added new and innovative brands and products to its merchandise mix, and committed to tech investments that it believes will help keep it at the top of the beauty category. […]
3 min read
0
  1. Data & Insights

How Pep Boys is Using Customer Data to Optimize Marketing

In episode 415 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Ebel, former assistant vice president, marketing and CRM at Pep Boys, the leading automotive aftermarket chain in the U.S. Listen in as Ebel discusses his role at the organization (0:40), why it’s critical for retailers to track shoppers’ paths to purchase (1:10), and how […]
< 1 min read
0
  1. Trends & External Forces

Leveraging Predictive Analytics for Flawless In-Store Journeys

According to Gensler’s 2024 Design Forecast, experiences are no longer either/or; they’re AND. Blending convenience and engagement during every touchpoint is critical, which is why over 60 percent of customers switch to a different brand following a poor experience. Engaging displays and immersive audio capture shoppers’ attention, with 42 percent reporting that they pay attention […]
< 1 min read
0
  1. Trends & External Forces

Report: 2022 U.S. Holiday Sales Increase Despite Inflation

Americans spent more money over the 2022 holiday season than they did the year before despite higher rates of inflation, a new Mastercard SpendingPulse report shows. The report, published Dec. 26, measured U.S. retail sales — excluding automotive sales — between Nov. 1 and Dec. 24, 2022. It found sales increased 7.6 percent over the same period […]
2 min read
0
5
  1. Media & Marketing

Wayfair CTO Fiona Tan on Product Discovery and Seamless Shopping

While at Shoptalk 2023 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Fiona Tan, chief technology officer at Wayfair, to learn about how the furniture and home decor retailer is optimizing product discovery across its sales channels. She details her role at the organization, how Wayfair is using technology to serve the right products to the right customers, […]
< 1 min read
0
  1. Merchandising

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime positions on in-store shelves and endcaps. A digital slotting fee serves the […]
< 1 min read
0
  1. Shopper & Customer

How to Thrive in an Ever-Evolving Retail Landscape

The retail industry has undergone a dramatic transformation in the face of factors such as Amazon.com’s dominance and an uncertain post-pandemic landscape. To stay successful, retailers have had to adapt their stores rapidly — from reworking layouts to setting up delivery or pickup areas — all while ensuring customer service is still at its highest […]
3 min read
0
  1. Partnerships & Alt Profit

5 Key Questions Brands Should Ask Before Signing a 3PL for Fulfillment This Peak Season

While holiday shopping sprees are still months away, it’s prime time for brands to evaluate their fulfillment needs. Whether a brand is in the market for a new third-party logistics (3PL) partner or plans to bring on additional fulfillment support to manage peak season, it’s critical they conduct their due diligence now. Before diving head […]
3 min read
0
  1. Trends & External Forces

5 Winning Ways to Utilize Branding and Outsmart Your Competition in 2023

Brand consistency is one of the top techniques that tends to be overlooked in marketing plans. Yet it’s key in setting your business apart and targeting your desired audience. It’s crucial retail companies are maintaining and developing good customer relationships. To achieve this, the focus has to be on delivering brand consistency and building brand […]
< 1 min read
0
  1. Shopper & Customer

Consumers’ Shift From Wants to Needs Provides Road Map for Merchants’ Holiday Season

For months, inflation and the tales of consumers exhausting COVID stimulus, getting crushed by rising food prices, pulling back from buying coveted items, and trading down on the things they did buy have been with us. But beyond all the noise, this is what that looks like by the numbers: In August, online shoppers spent […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

How Retailers Are Using Customer Delivery Personas to Protect Profit Margins

Despite record levels of inflation and rising interest rates, there’s good news for retailers: holiday spending was forecasted to be healthy. According to the National Retail Federation (NRF), holiday retail sales in the U.S. during November and December were expected to increase 6 percent to 8 percent from 2021 levels to between $942.6 billion and […]
3 min read
0
  1. Trends & External Forces

Evolving Security for Protecting Today’s Retail Network Architecture

Retail is arguably one of the world’s most IT dependent sectors, and the opportunities to leverage cutting-edge technology to improve service quality, achieve affordability, and enhance the customer experience are wide open. Digital transformation and changing customer demands are driving the retail industry into one of the largest overhauls it has ever seen, and the […]
4 min read
0
  1. Media & Marketing

Loyalty Program Essentials to Boost Member Retention and Engagement

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. For retailers, there’s a lot at stake around customer loyalty, as loyal customers are retailers’ most valuable customers. The report offers […]
< 1 min read
0
Next