1. Media & Marketing

FaceTime with the Content Guy:  Swimming Upstream

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Last night I had the opportunity to attend the grand opening of a new kids’ swim school built and operated by the iconic food retailer Stew Leonard’s.  Born out of tragedy – their son, Stew Leonard III drowned at age two – the school is a passion project developed by Stew Leonard Jr. and his wife, Kim, in the hope that other parents can be spared their pain.  It also, I think, illustrates the unique role a retailer can play in its community.

The post FaceTime with the Content Guy:  Swimming Upstream appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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