1. Holiday & Events

Worth Watching:  Amazon Gets Head Start On Holiday Advertising

Written by Posted on Less than 0 min read

Amazon is out with its first 2024 holiday ad, entitled “Joy Ride,” accompanied by an instrumental version of The Beatles’ “In My Life.”

The ad already is live in the UK and Europe, and will start being broadcast in the US next week.

KC’s View:

Terrific little commercial.  I can’t help but feel like it is a little early for holiday advertising, but that may just be me – after all, Thanksgiving is two weeks from Thursday.

The post Worth Watching:  Amazon Gets Head Start On Holiday Advertising appeared first on MNB.

View Original Article
Member since
For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
Do you like MorningNewsBeat's articles? Follow on social!

More from MorningNewsBeat

  1. Channel: Ecommerce & Digital

Amazon Shutters Last Remaining Fresh Pickup Location

In 2017, Amazon opened two Fresh Pickup locations in the Seattle area, testing the idea that customers would order groceries online and then pick them up at a central location where employees would bring them to their cars.  One was in the SoDo neighborhood, in the parking lot of Starbucks’ global headquarters, and one was […]
2 min read
0
  1. Channel: Ecommerce & Digital

Amazon, Oceana Debate Retailer’s Plastic Usage

The Associated Press reports that the environmental group Oceana says that “Amazon’s plastic waste jumped from 599 million pounds in 2020 to 709 million pounds last year — an amount that can circle the planet more than 800 times in the form of air pillows.” That’s an 18 percent increase, year over year – and […]
< 1 min read
0
  1. Associates & Employees

Amazon Loses NLRB Appeal Of Union Warehouse Win

The New York Times reports that “a federal labor official on Wednesday rejected Amazon’s attempt to overturn a union victory at a warehouse on Staten Island, removing a key obstacle to contract negotiations between the union and the company. “The official, a regional director of the National Labor Relations Board, found that there was a […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Study: 2/3 Of Amazon Workers Take Unpaid Time Off To Recover From Injury

The Los Angeles Times reports that a new national study, published Wednesday by the University of Illinois Chicago’s Center for Urban Economic Development, suggests that “more than two-thirds of Amazon.com Inc. U.S. warehouse workers surveyed by researchers reported that they took unpaid time off to recover from pain or exhaustion sustained on the job.”  The […]
2 min read
0
  1. Trends & External Forces

FTC Antitrust Suit Against Amazon Expected This Week

Politico reported on Friday that “a long-awaited antitrust case against Amazon’s massive online retail operations is expected to be filed in federal court as soon as Tuesday. “The Federal Trade Commission has been preparing a complaint since at least the start of this year targeting an array of Amazon’s business practices. The exact details of […]
2 min read
0
  1. Channel: Ecommerce & Digital

Amazon To Add Return Fees At UPS Stores

The Information reports that “Amazon has started charging fees to make some returns at UPS Stores, marking the latest effort by the e-commerce giant to cut down on costs associated with customers sending back items.” According to the story, “While Amazon shoppers used to be able to return any product by dropping it off at […]
2 min read
0
  1. Channel: Restaurants

Thursday – The New Friday?

The Boston Globe reports that “as Americans redesign their lives for the contours of a ‘post-pandemic’ existence, Thursday is enjoying a renaissance. “The once unremarkable day that historically predated the weekend has recently taken on a newfound importance, say bar and restaurant operators around Greater Boston. It’s busier than before COVID — sometimes so much […]
2 min read
0
  1. Media & Marketing

FaceTime with the Content Guy:  Three Tenets of Teamwork

Yesterday in this space I talked about the importance of establishing one’s capacity for commitment, hard work, innovation and collaboration.  Another key factor is the ability to embrace teamwork.  Which made a recent Inc. article about Steve Jobs’ three tenets of great teamwork particularly timely. The post FaceTime with the Content Guy:  Three Tenets of […]
< 1 min read
0
  1. Trends & External Forces

Your Views:  Filling A Void

On the subject of how Starbucks and its former CEO, Howard Schultz, handled unionization movements within the company, MNB reader Rich Heiland wrote: Back when I was in my first general manager’s job at a newspaper in 1978 I went to a day-long seminar on how to keep unions out of your business. That may […]
5 min read
0
  1. Trends & External Forces

Layoffs Remain Rare In US Despite Uncertainty About Economy

From the New York Times this morning: “Despite a year of aggressive interest rate increases by the Federal Reserve aimed at taming inflation, and signs that the red-hot labor market is cooling off, most companies have not taken the step of cutting jobs. Outside of some high-profile companies mostly in the tech sector, such as […]
2 min read
0
  1. Media & Marketing

Worth Reading:  The Value of Old Influencers

Digiday has a story about how some marketers are seeing value in age and experience.  An excerpt: “Marketers’ obsession with getting their brands in front of younger generations, particularly Gen Z as they move on from millennials, has most focusing on influencers in that younger demographic. But there’s a slow trickle of marketers who recognize […]
< 1 min read
0
  1. Shopper & Customer

The Face Behind the Brand

Nice piece in the New York Times about the recently deceased founder of Bob’s Red Mill, Bob Moore, and why his brand was so successful. In many ways, the story suggests, it was all about his willingness to personalize the brand. The Times writes: “Mr. Moore may not have been a movie star like Paul […]
2 min read
0
  1. Technology & Innovation

Worth Reading:  Amazon’s AI/Robotics Investment

The Wall Street Journal reports this morning that Amazon “is introducing an array of new artificial intelligence and robotics capabilities into its warehouse operations that will reduce delivery times and help identify inventory more quickly. “The revamp will change the way Amazon moves products through its fulfillment centers with new AI-equipped sortation machines and robotic […]
< 1 min read
0
  1. Channel: Grocery

In Texas, The Positive Impact Of A Rising H-E-B Tide

From the Dallas Morning News, a story about how “the owners of nearby retail properties and buyers of land near future H-E-B stores are also excited to see the popular grocer expanding to Dallas-Fort Worth.”  These companies believe in the aphorism that a rising tide will lift all boats, generating new occupants for shopping centers […]
< 1 min read
0
  1. Department: Beverage

Hope Floats:  A&W & Keurig Dr Pepper Owe $15 Million To Customers

Food & Wine reports that as a result of a class action lawsuit filed in 2020, a New York judge “has preliminarily approved a settlement that would require A&W and Keurig Dr Pepper to give ‘close to a full refund of the premium price’ to any customer who purchased A&W Root Beer or Cream Soda […]
2 min read
0
  1. Trends & External Forces

Consumers Continue To Bolster, Drive US Economic Growth

The Washington Post has a story about how, “Despite a year when inflation pushed prices to new heights, Americans are still better off now than before the pandemic, with nearly 10 to 15 percent more in their bank accounts than in 2019.” According to the story, new checking and savings account data indicates, however, that […]
2 min read
0
  1. Data & Insights

Survey:  Young People Less Influenced By Traditional Media

ZDNet has a story about Deloitte’s 17th annual “Digital Media Trends” survey, which “suggests traditional television shows and movies are no longer the only forms of entertainment.” According to the story, “Younger generations, often called Gen Zs and Millennials, are increasingly turning to user-generated content (UGC) — which relies on unpaid contributors rather than traditional media […]
< 1 min read
0
  1. Channel: Mass

Walmart, Target Set To Begin Restocking Initiatives

The Wall Street Journal this morning reports that “big retailers are signaling they are nearly done paring back their excess inventories and are preparing to fill their shelves with new merchandise this fall, potentially brightening prospects for freight carriers looking for revived restocking to drive a shipping rebound. “Target’s inventories at the end of the […]
< 1 min read
0
  1. Associates & Employees

California Governor Vetos Grocery Worker Severance Bill

In California, the Long Beach Post reports that “Gov. Gavin Newsom vetoed a bill that would have given grocery store workers who are laid off as a result of a merger or acquisition a week of severance pay for every year of their service. “The veto … comes after the governor signed two other grocery […]
< 1 min read
0
Next