1. Channel: Drug

Video Forum: Walgreens Retail Media

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Walgreens is staking a large claim in the burgeoning retail media business. In this week’s Video Forum, Robert Tompkins, the drug chain’s group vice president and general merchandise manager for health and wellness, and Katie Vogt, senior director of client success at Walgreens Advertising Group, exchange insights about retail media’s growing impact on the self-care category with representatives of four key supplier partners — Bayer, Haleon, Pharmavite and Reckitt.

The post Video Forum: Walgreens Retail Media appeared first on MMR: Mass Market Retailers.

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