1. Shopper & Customer

Playing Games With Your Customers: Gamifying the Shopping Experience

Written by Posted on Less than 0 min read

Acquiring new customers can cost up to 5x more than retaining existing ones. This puts more responsibility on retailers to find a sustainable way to create a positive, personalized relationship that maintains engagement and inspires repeat purchases. One way to do that? Gamify the customer experience. Put simply, gamification adds gaming elements to non-gaming scenarios. […]

View Original Article
Member since

More from 0 Author Missing

  1. Associates & Employees

3 Ways to Ignite Your Hourly Workers

“Scott, we’re doing all we can to support our managers, but they just can’t seem to motivate our employees. What do we do?” I meet many business leaders in my work as a speaker and consultant and I hear their challenges. Four out of five conversations are about employees. Usually it’s their hourly employees, those […]
4 min read
0
  1. Shopper & Customer

With Customers Watching Their Wallets, Retailers Must Look at Loyalty

With consumer prices beginning to plateau, retailers are beginning to feel cautiously optimistic over their future revenue streams. However, the index remains up 3.2 percent from a year ago, and with federal student loans now due for the first time in over three years, this makes a recipe for wallet-conscious shoppers. Now, shoppers are cutting […]
< 1 min read
0
  1. Technology & Innovation

Making the Most of In-Store Mobile Technology

Nearly every retailer is heavily investing in improving their online and in-store channels. However, not every retailer is considering the scenarios in which online channels are being used in a retail store. In fact, nearly half (46 percent) of global in-store shoppers reported using a smartphone to enhance their most recent shopping journey. Despite this […]
3 min read
0
  1. Channel: Grocery

Oregon grocery union endorses Kroger, Albertsons merger

It’s the first known support from a union representing grocery workers and contradicts the national UFCW’s opposition   View Original Article Albertsons / Safeway Kroger Mergers Regional Grocery Associates 0 Author Missing Member since March 11, 2021 Loading + Follow Following
< 1 min read
0
  1. Corporate Strategy

Chico’s FAS Sold to Private Equity Firm, CEO Molly Langenstein to Depart

Chico’s FAS Inc. shareholders approved the sale of the fashion company for $1 billion cash to New York-based private equity firm Sycamore Partners, reports News-Press. New owner Sycamore Partners has moved Chico’s brands — Chico’s, White House Black Market, and Soma — into KnitWell, a holding company formed last year. KnitWell also includes Ann Taylor, […]
2 min read
0
  1. Acquisitions, Divestitures & Mergers

The Fundraiser’s Field Guide to Donor Optimization

Learn how to elevate every aspect of your fundraising programs—from acquisition to reactivation, digital co-targeting to housefile optimization. Packed with practical advice and proven best practices, the Field Guide will help you boost the performance of your direct mail and digital fundraising, and serve as a collaborative checklist of tactics for you team. Download your […]
< 1 min read
0
  1. Department: Consumer Durables

Tiger Woods Announces Apparel Line With TaylorMade Golf

On Tuesday, Tiger Woods announced a partnership with TaylorMade Golf to create a new lifestyle brand, Sun Day Red. According to the brand’s website, the line “promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion.” Sun Day Red will be a completely stand-alone brand with a dedicated team of […]
2 min read
0
  1. Department & Category

JBS promotes regenerative ag during global food industry panel

 ​​[[“value”:” The panel discussed harnessing the purchasing power of large companies and governments worldwide to improve the sustainability of production and drive the development of low-carbon products. “]]  View Original Article Dept. Grocery Sustainability 0 Author Missing Member since March 11, 2021 Loading + Follow Following
< 1 min read
0
  1. Shopper & Customer

Saks’ Plan to Bring Luxury to Online Shoppers

In a presentation at the ICR Conference in Orlando, FL last week, Marc Metrick, CEO of Saks, a digital platform for luxury fashion in North America, discussed winning over digital-native consumers and the concept of accessible luxury, among other topics. Metrick is a self-described “lifer” at Saks, having spent more than half his life at […]
2 min read
0
  1. Trends & External Forces

Revolutionizing Retail: Forecasting 2024’s E-Commerce Landscape

In 2023, e-commerce witnessed unprecedented growth. Accelerated by evolving consumer habits and new tech, online sales surged across industries. The latest in social media integration, artificial intelligence-driven personalization, and seamless omnichannel experiences reshaped digital marketplaces. Furthermore, retailers embraced post-purchase engagement, recognizing its value in nurturing brand loyalty. With convenience and tailored experiences at the forefront, […]
< 1 min read
0
  1. Data & Insights

Holiday Bust: Which Marketers Are Missing Their AI Moment?

2023 may be shaping up as the first holiday shopping season driven by artificial intelligence — for the brands that are positioned and equipped to leverage this technology at scale. For the brands that aren’t, 2023 could end up being the year their customers’ experiences fall short of expectations, which could determine the difference between […]
3 min read
0
  1. Data & Insights

The 2024 State of Business Texting Report: What it Means for Retailers

The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […]
2 min read
0
  1. Data & Insights

Top 3 Insights From 100 Brands Using Generative AI in E-Commerce

How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share […]
3 min read
0
  1. Data & Insights

Adapting to Change: How to Get a Grip on Retail Crime

With the rise in retail crime consistently making the headlines, many retailers are finding themselves struggling to keep both their staff and their stores secure. Retailers continue to have challenges when it comes to security and loss prevention, and are looking for ways to increase profits, reduce theft, and make efficiencies. The British Retail Consortium […]
3 min read
0
  1. Trends & External Forces

Countering Retail Theft Without Sacrificing Customer Experience

A concerning trend has emerged in the evolving retail landscape over the past few years: the spike in retail theft. As examples, Los Angeles and Dallas experienced staggering increases of 109 percent and 73 percent, respectively, in shoplifting incidents from H1 2022 to H2 2023. As the problem intensifies, communities are left grappling with the […]
3 min read
0
  1. Shopper & Customer

Unwrapping Better Customer Experiences This Holiday Season

With Black Friday and Cyber Monday behind us, the holiday shopping season has officially kicked off. There’s no better time for brands to engage and earn the loyalty of new customers as they seek out the perfect gift. However, brands only get one chance to make a good first impression. According to Salesforce, 80 percent […]
3 min read
0
  1. Department: Nonfood

Office Hours: Why Don’t Companies Advertise on Explicit Sites? How to Negotiate Stock Options with an Employer, and How Scott Built a Public Speaking Career

Scott explores the potential for advertisers to promote their products on less favorable platforms such as pornography sites. He then discusses how to negotiate stock options with an employer. He wraps up with advice to a listener seeking to jumpstart their public speaking career, sharing insights from his own personal experience.  Music: https://www.davidcuttermusic.com / @dcuttermusic […]
< 1 min read
0
Next