1. Trends & External Forces

GNC Bolsters its Loyalty Program With Supplemental Health Care Service

Written by Posted on Less than 0 min read

Global health and wellness company GNC recently launched its free supplemental health care service, GNC Health. In this video interview, Editor-in-Chief Joe Keenan speaks with Allison Bentley, senior director of strategic initiatives at GNC, to learn more about the program. Bentley discusses why the company added GNC Health as a benefit to its GNC PRO Access membership, how the program supplements GNC’s product assortment, and how it fits into the company’s overall transformation. She shares GNC’s focus on PRO Access member acquisition, how member engagement will increase with the GNC Health initiative, and how customer feedback drives new loyalty offerings from the retailer. Lastly, she shares the internal and external collaboration that supported the launch of GNC Health.

View Original Article
Member since
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!

More from Kristina Stidham

  1. Corporate Finance

Party City Files for Chapter 11, Plans to Restructure Debt

Party City has filed for Chapter 11 bankruptcy protection in a bid to restructure its heavy debt load and keep its doors open after supply chain woes, rising inflation and a consumer slowdown took a chunk out of sales, reports CNBC. The party supplies retailer has secured a $150 million bankruptcy loan and will seek approval to use […]
< 1 min read
0
  1. Operations & Supply Chain

Choosing the Right WMS for Successful E-Commerce Fulfillment

As the demand for online goods continues to rise and supply chains are pushed to their limits, the importance of having an efficient and profitable warehouse operation also increases. Without intelligent fulfillment technology, warehouses will find it increasingly difficult to keep up with order demand while maintaining customer satisfaction. In short, a warehouse dependent on […]
3 min read
0
  1. Department: Consumer Durables

Nike Pivots, Embraces Wholesale Once Again

Amid faltering demand for shoes and clothing as well as slipping digital sales, Nike Inc. said last week that it will bank a lot more on the thing it has spent the past several years turning away from: other retailers. Executives discussed those plans on Nike’s earnings call, during which it announced that while fiscal […]
< 1 min read
0
  1. Technology & Innovation

How Shiseido’s Digital Strategy SVP is Tracking Customer Data Across Channels

Omer Iqbal is the senior vice president of digital strategy and enterprise architecture at Shiseido, one of the top cosmetics companies in the world with a rich portfolio of international brands. While attending Total Retail Tech last fall, Iqbal sat down with our editorial team to discuss how he influences technology decisions at Shiseido, as well […]
< 1 min read
0
  1. ESG

Sustainable Sourcing: Why Small Batch is Big Business

A differentiated merchandise assortment is one of the top ways retailers can remain competitive in an economic downturn. Retailers that offer unique, exclusive or sustainable products become differentiated shopping destinations unto themselves. However, as consumers demand more authentic, responsibly made products that either improve communities or better the planet, retailers need to expand their wholesale […]
3 min read
0
  1. Shopper & Customer

The Future of Customer Loyalty

Explore the changing dynamics of consumer loyalty and their implications on the roles of customer service, the contact center, and agents in this free research report. Traditionally, consumers have been loyal only to a few companies, forming stable relationships with them. However, the pandemic upended this stability by introducing new considerations for consumers when engaging […]
< 1 min read
0
  1. Holiday & Events

Thanksgiving Day E-Commerce Sales Break Records

Consumers spent$5.6 billion on Thanksgiving Day (Nov. 23), up 5.5 percent year-over-year, highlighting the continued shift to more spending online. In the holiday season so far, consumers have spent$76.7 billiononline, up6.8 percent YoYin the first 23 days of November. Black Friday is expected to bring in $9.6 billion, up 5.7 percent YoY. This according to Adobe Analytics data. […]
2 min read
0
  1. Holiday & Events

3 Planning Tips for ‘Allidays’ and Holidays

‘Tis the season for retailers to get wrapped up in holiday planning, but not everyone is looking ahead to December. Some are gearing up for consumer promotions around Día De Muertos (Nov. 1) or Singles’ Day (Nov. 11), and savvy retailers should take notice. While the big occasions tend to deliver the same returns year […]
< 1 min read
0
  1. Data & Insights

E-Commerce is the Evolution of Retail: How Brands and Retailers Can Bridge the Gap Between Stores and Online

Too often, brands and retailers treat their e-commerce and in-store operations as separate businesses. Each has its own product assortment, pricing strategy, inventory availability, and key performance indicators. These businesses tend to wage harmful internal battles for resources and attribution that distract from the needs of the larger organization and/or end consumer. The truth is […]
3 min read
0
  1. Shopper & Customer

Operation Omnichannel: A Seamless and Cohesive Shopping Experience

With the popularity of online shopping, it’s critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of […]
3 min read
0
  1. Technology & Innovation

Adobe: Online Prices Fall 2.6% in June, a 36-Month Low

Online prices in June 2023 fell 2.6 percent year-over-year (YoY), the most significant decrease since May 2020, when prices fell 1.5 percent YoY, according to the latest online inflation data from the Adobe Digital Price Index. June marks the 10th consecutive month of YoY price decreases, with over half of Adobe’s tracked categories (11 of 18) […]
2 min read
0
  1. Associates & Employees

Walmart Raises Minimum Wage for Store Employees

Walmart announced Tuesday that it’s raising its minimum wage for store employees to $14 an hour, representing a roughly 17 percent jump for the workers who stock shelves and cater to customers. Starting in early March, store employees will make between $14 and $19 an hour. They currently earn between $12 and $18 an hour, according […]
< 1 min read
0
  1. Shopper & Customer

Biggest Online Shopping Day Ever: Cyber Monday Shatters Records

Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. It registers as the biggest online shopping day of all time. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute. On Cyber Monday, online spending was driven by purchases of toys, with sales growing 684 […]
2 min read
0
  1. Shopper & Customer

What Retailers Must Keep in Mind This Holiday Season

It’s no surprise this year’s holiday season might look different, arriving during a time of historically high inflation mixed with ongoing recession fears. But despite pandemic-related challenges and supply chain disruptions creating concerns during last year’s holiday spending, it was a record-breaking season for consumers. Still, due to so much economic uncertainty, 63 percent of […]
3 min read
0
  1. Corporate Finance

Sears Hometown Files for Chapter 11 Bankruptcy Protection

Sears Hometown Stores Inc., a franchise-owned unit of Sears, has filed for Chapter 11 bankruptcy protection, CNN Business reports. Sears spun off Sears Hometown in 2012 to give the parent company a much-needed infusion of cash. Transformco reacquired the company after it bought Sears out of bankruptcy in 2019. The chain, including locations run by independent dealers, […]
2 min read
0
  1. Technology & Innovation

Survey Reveals Retailers’ Top Tech-Related Challenges

As part of Total Retail’s recently released 2023 Retail Technology Report: An Analysis of Trends, Buying Behaviors, and Future Opportunities, survey respondents were asked to identify the top challenges when implementing a new technology into their businesses. While investing in technology and innovation is critical for retailers and brands to remain competitive, such initiatives do not come […]
2 min read
0
  1. Shopper & Customer

How to Drive Purchases by Appealing to Shoppers’ Decision-Making Habits

Typically, consumers have two decision-making styles: those who exhaustively research multiple options before making a purchase (aka the “thorough” shopper) and those who purchase the first decent choice that fits their preferences (aka the “efficient” shopper). Retailers that understand this distinction can shape their approaches to acquire and retain customers, including developing content and leveraging […]
3 min read
0
  1. Corporate Finance

Express Files for Bankruptcy, to Close Nearly 100 Stores

Longtime mall retailer Express filed for Chapter 11 bankruptcy protection on Monday, however, a group of investors led by brand management firm WHP Global is looking to save the company by acquiring it. Express, whose portfolio includes its namesake banner, Bonobos and UpWest, said it will close 95 of its eponymous shops and all of […]
2 min read
0
  1. Trends & External Forces

Want to Unlock Additional B2B Sales?

With the B2B market predicted to hit $18.57 trillion in revenue by 2026, investing in a B2B channel is the largest opportunity for retailers to drive revenue and get ahead of the competition. Retailers seeking to capitalize on the B2B opportunity must cater to business buyers’ purchasing needs. Download TreviPay’s new whitepaper to learn how […]
< 1 min read
0
  1. Data & Insights

Cyber Attacks Present an Increasing Risk for Retailers

In today’s drive to provide a premium online shopping experience, retailers handle more customer data, including shipping and contact information, shopping preferences, and purchase history, than ever before. In 2022, the retail industry experienced 629 incidents, of which 241 involved confirmed data breaches, according to Verizon’s 2022 Data Breach Investigations Report. The primary goal of […]
2 min read
0
Next