Nike is gearing up to drop a collection of sneaker nonfungible tokens (NFTs) in Epic Games’ online game Fortnite.
In an announcement across Nike’s social media channels, the firm says that on 20th June the “ultimate Sneakerhunt begins.”
In an accompanying video, Fortnite’s and Nike’s Air Max logos appear among a backdrop of floating clouds in the sky.
We then see the name of the sneaker hunt, Airphoria, followed by Nike’s logo for its Web3 platform, .Swoosh, alongside the logo for Epic Games’ Unreal Engine.
On 6.20 the ultimate Sneakerhunt begins. 🏙️🌬️ pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
No further information is available at this stage, although the NFT community has been busy speculating that Nike may have built an NFT related game using Fornite Creative 2.0, where people can create their virtual island game maps using Fortnite assets.
This is pretty big news for NFTs – Fortnite is adding special in-game items specifically for holders of Nike’s NFTs (.Swoosh).
Fortnite averages about 25 million daily active users. We’re about to see a lot of mainstream exposure to NFTs even if they don’t realize it. pic.twitter.com/P1TAqSUcB6
— cygaar (@0xCygaar) June 17, 2023
Cognizant
Cognizant recently announced a new agreement with Nike to manage its technology operations in 40 countries.
This builds on a 14-year history of collaboration between the two companies and will consolidate several of Nike’s existing IT support functions.
Cognizant will use hyper-automation, AI, and process re-engineering in three key areas of technology operations: Multilingual IT Customer Service; Deskside and Dispatch Depot, and Application and Infrastructure Support.
“We are excited to help drive exceptional customer, employee, and partner experiences at Nike by leveraging hyper-automation, AI, and process re-engineering,” says Sushant Warikoo, Head of Cognizant’s Retail Industry Business Unit.
“By bridging our retail industry and technology expertise together with our 14-year knowledge of Nike’s business, we are able to equip them with the advanced IT capabilities required to support their global growth and ensure seamless technology experiences for all.”
As part of the new five-year agreement, Cognizant will assist both Nike’s customers as well as employees with their technical support needs.
It will offer onsite and remote support across locations worldwide for resolving all hardware issues for employees, from laptops to work phones.
Additionally, through Level 1 & 2 support, it will provide engineering and backend solutions for all of Nike’s enterprise wide applications, including mobile apps, computer software, and Nike.com.
Cognizant is expected to deliver several key capabilities for Nike over the next five years, including new self-service capabilities, improved service productivity, and significant cost savings.
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