1. Data & Insights

The future of retail – Fast fashion brand Forever 21 taps Amperity customer data platform

Amperity, an enterprise customer data platform (CDP), has announced a partnership with Forever 21.

The fast fashion retailer says that it will now be able to provide more relevant, personalised customer experiences. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.

Forever 21 has a significant amount of customer data from both its digital channels and offline transactions.

However, as consumer shopping preferences and behaviours have shifted over the years, it needed a solution to bring together and manage all of these disparate data sources.

The future of retail lies in how well a company understands the customer journey,” says Jacob Hawkins, Chief Marketing, Digital and Omni Officer at Forever 21.

“Amperity enables us to create unified customer profiles and actionable insights we need to scale.”

“The company’s best-in-class platform, in combination with its significant retail industry expertise, will help us continue to fuel our growth, deepen customer loyalty, and operate at the highest level of efficiency.”

With the AI powered technology, Forever 21 will also be able to use enterprise scale identity resolution and audience segmentation to drive retargeting, lookalike and suppression campaigns.

“Forever 21 is addressing the demands and expectations of the omnichannel shopper by tackling the massive challenge of unifying all of their digital and transactional data into a 360-degree customer view,” says Barry Padgett, CEO at Amperity.

“With Amperity, Forever 21 will be able to deliver the level of excellence consumers expect from brands on a daily basis. We are proud to work with such a forward thinking partner to help take its customer experience to the next level.”

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