1. Media & Marketing

FaceTime with the Content Guy:  The Desecration of a Brand

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Sports Illustrated long was the gold standard of sports journalism.  But the mighty seem to have fallen long and hard with the report this week that it has been posting AI-generated product reviews with bylines for non-existent writers on its site.  Let’s forget for a moment about assigning blame – I suspect there is plenty to go around among the media conglomerate and “content and marketing” types now in charge.  I want to focus on one thing – the desecration of a brand.

The post FaceTime with the Content Guy:  The Desecration of a Brand appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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