VegOut reports that last Friday, Whole Foods co-founder John Mackey opened Love.Life, the first of what he hopes will be a chain of vegan restaurants that will also offer a range of other health-related services, in Culver City, California.
According to the story, the restaurant “will eventually incorporate not only the power of nourishing food but also holistic medical care and wellness therapies from around the world to make lasting health and vitality attainable. The opening of their Culver City restaurant will be the first step of this experience, offering nourishing and delicious cuisine that celebrates the freshness and flavor of whole plant-based foods.”
On the company’s website, Love.Life lays out its priorities this way:
• “Health is a journey, and we believe in the power of food to heal, optimize, and nourish the body. Our food philosophy is simple: eat whole, minimally processed plant foods that are both nutritious and delicious.”
• “We believe that lasting health and vitality is attainable. By addressing sleep, nutrition, movement and stress, we help prevent and reverse chronic conditions and optimize your health with cutting edge medical technology.”
• “We promote holistic health and vitality. Here, cutting-edge recovery technology, customized movement plans, and evidence-based alternative therapies converge to jumpstart transformations.”
On its website, Love.Life currently is offering telehealth appointments with doctors who, they say, will “partner with you on a path to wellness that addresses lifestyle changes like movement, stress reduction, nutrition, and more, while working with you to manage any existing medical conditions.”
KC’s View:
Now that he’s opening restaurants and offering other services in the People’s Republic of Southern California, Mackey may have to a little more discreet about expressing opinions about folks who he needs to be his customers. Seems to me that he was pretty casual about criticizing the priorities and opinions of many Whole Foods customers once he left that company; he’ll probably want to be a little less dogmatic in the immediate future.
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