JACKSONVILLE, Fla. — Southeastern Grocers Inc. (SEG) is launching an exclusive private label line, called Know & Love, in the company’s Fresco y Más, Harveys Supermarket and Winn-Dixie grocery chains.
The retailer said the new line is designed to offer customers a wide range of affordable, clean label products made with ingredients they “know,” to create the everyday products they’ll “love.” The line includes products across a wide range of food, beverage and household categories that are free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.
“Our customers and associates are the driving force behind every decision we make,” SEG senior director of Own Brands Brooke Rice said, “and as they began to express an increasing desire for products with simple ingredients, we set out to create a budget-friendly, clean label line centered around two fundamental traits: trust and transparency. Know & Love encapsulates this ideal and reflects our steadfast commitment to provide quality products at an affordable price. Our Know & Love Goodness Guarantee, upholds this standard by offering customers a benchmark for excellence across the entire product line. When customers purchase Know & Love items, they can trust they’re bringing home products made from ingredients they’ll love.”
Know & Love is also evolving SEG’s overall approach to packaging design, according to the company, which says it leveraged innovative neuroscience and neuromarketing techniques to create a clean, visually appealing packaging design that aligns with the principles of clean labeling, while also conveying a sense of trust, reliability and affordability. As a result, Know & Love’s packaging design mirrors the simplicity and quality of its products, ultimately enhancing the overall shopping experience. Additionally, Know & Love features color-coded packaging to help customers with dietary requirements easily find products suited for their needs – dark purple packaging indicates gluten-free items and dark green packaging denotes plant-based options.
SEG’s Know & Love product line will roll out exclusively in Fresco y Más, Harveys Supermarket and Winn-Dixie stores gradually through next year, allowing customers to discover and enjoy the expanded selection over time. SEG’s existing Naturally Better products and select SE Grocers products that meet the quality and clean label standards of Know & Love will gradually transition into the new product line. Once fully launched, the Know & Love line will offer more than 1,000 clean label products, including dairy, produce, ready-made foods, beverages and household items.
More information about SEG’s new store brand product line, Know & Love is available at these websites: www.frescoymas.com/know-and-love, www.harveyssupermarkets.com/know-and-love and www.winndixie.com/know-and-love.
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