1. Technology & Innovation

How Albertsons is Transforming Grocery Shopping Experiences

Written by Posted on Less than 0 min read

Jill Pavlovich and Francisco Fram work very closely on shaping the customer experience for Albertsons shoppers. Together, they collect, integrate and analyze rich customer insights and then transform this information into compelling experiences across all channels. 

During this episode of Retail Remix, they share more details on: 

  • How their teams collaborate to shape omnichannel strategies and prioritize new tech investments; 

  • How Albertsons consumers shop today, and how Albertsons is creating experiences that drive efficiency and delight; 

  • The role that generative AI currently plays in the Albertsons experience, and how the company plans to invest in the technology moving forward; and  

  • Insights into how the retailer is using data (especially from loyalty members) to craft immersive and personalized marketing campaigns. 

RELATED LINKS

  • Learn more about Albertsons
  • Listen to Retail Remix, featuring Harvey Ma of Albertsons Media Collective
  • Read the latest news and content about Albertsons
  • Register for the Retail Innovation Conference & Expo 

Claire Wyatt, VP of Business Strategy and Marketing Science for Albertsons Media Collective, will be speaking at the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can tap into Albertsons’ highly loyal customer base. 

2024 Retail Innovation Conference & Expo

Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

View Original Article
Member since

More from Retail Remix Podcast

  1. Media & Marketing

How Kendra Scott Turns Every Store into a Community Hub

From its humble beginnings as a small jewelry startup to a household name, Kendra Scott has not only thrived in the direct-to-consumer (DTC) space but has also made significant strides in the world of wholesale and branded brick-and-mortar experiences. In this episode of Retail Remix, our host Alicia Esposito chats with Colleen Wilson, SVP of […]
< 1 min read
0
  1. Corporate Strategy

Embracing Gen AI for Creative Impact

Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and […]
< 1 min read
0
  1. Corporate Strategy

What Makes a Successful Celeb-Backed Brand?

The celebrity-backed brand isn’t dying…it’s evolving. In fact, Leonard Brody, Co-founder and Executive Chairman of Caravan, believes that these brands carry substantial weight and increasingly resonate with consumers thanks to the power of social media.  Leonard would know. Caravan plays a secret role in building these brands behind the scenes, elevating the role of celebs […]
< 1 min read
0
  1. Media & Marketing

Thoughtful Design: Inside Monica + Andy’s Approach to Children’s Apparel

At Monica + Andy, thoughtfulness is at the core of everything the brand does. The team, led by founder and CEO Monica Royer, believes that every decision should be made by first considering the possible impact on customers, employees and the environment.  This episode of Retail Remix highlights how this mindset applies to all aspects […]
< 1 min read
0
  1. Technology & Innovation

How Solo Brands Creates Lasting Memories & Genuine Connections

In an era where technology and scale often precede personal connection, Solo Brands has found a way to intertwine all three, creating resonant brand experiences across all channels. This has led to significant growth for the business, which has a vast portfolio that spans menswear to smokeless fire pits. In this episode of Retail Remix, […]
< 1 min read
0
  1. Owned Brands (Private Label)

Is Private Label the New Competitive Playground?

In today’s highly competitive retail landscape, private label brands have emerged as a powerful force, capturing the attention of both consumers and retailers alike. Once considered a category of cheap generic alternatives, private label has undergone a remarkable transformation and become a way for retailers to differentiate.  In this episode of Retail Remix, host Alicia […]
< 1 min read
0
  1. Media & Marketing

Expanding the Retail Talent Pipeline

Ron Thurston turned his passion for retail into the book Retail Pride and podcast series Retail in America. Now, he’s turning his learnings speaking with retail leaders, associates and emerging talent alike into a new company: OSSY.  During this episode of Retail Remix, he reflects on how his career pivot over the past three years […]
< 1 min read
0
  1. Media & Marketing

The Generation Connection: How Dormify Taps Community to Drive Loyalty

If brands want to connect with the hearts and minds of today’s consumers, they need to foster a vibrant community across all channels. Dormify, the brand designed to serve young consumers outfitting dorms and other small spaces, uses its ambassador program to guide major decisions, from product development to marketing and brand expansion. In this […]
< 1 min read
0
  1. Media & Marketing

How Roku is Shaping the Shoppable Content Era

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.  Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […]
< 1 min read
0
  1. Retail Ecosystem

How Boisson Unlocked New Opportunities for NA

Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028.  Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an […]
< 1 min read
0
  1. Media & Marketing

The Future of Loyalty Programs: Community, Crowdsourcing and Beyond

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow […]
< 1 min read
0
  1. Retail Ecosystem

Inside the World’s Most Innovative Retail Stores

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more.  During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss […]
< 1 min read
0
  1. Data & Insights

How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences

1-800-FLOWERS.COM, Inc., is a pioneer in the gifting and entertaining space. By taking a holistic approach to marketing and content strategy, this renowned retailer has captured hearts worldwide, transforming how we celebrate special moments and connect with one another. During this Retail Remix episode, we sat down with Jason John, CMO of 1-800-FLOWERS.COM, Inc., to […]
< 1 min read
0
  1. Trends & External Forces

How Stitch Fix Blends the Art and Science of Merchandising

Stitch Fix has access to rich data and insights to understand consumers’ wants, needs and behaviors. Additionally, it harnesses the unique knowledge and expertise of its styling and merchandising teams to ensure it is striking the right balance between personalized service and surprise and delight.  During this episode of Retail Remix, Loretta Choy, Chief Merchandising […]
< 1 min read
0
  1. Retail Ecosystem

Why Retail Leaders are ‘Stuck Halfway Up the Ladder’

Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. So needless to say, he’s faced his fair share of hardships and lessons learned. The one big thing he has found is that many retail leaders are “stuck halfway up the ladder.” This reality ultimately inspired […]
< 1 min read
0
  1. Corporate Strategy

Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked […]
< 1 min read
0
  1. Retail Ecosystem

Celebrating 200 Episodes: Our Top 5 Geek-Out Moments

Four years and 200 episodes later, we’re celebrating how far the retail industry and the Retail Remix podcast have come! What better way to do that than to listen back to the conversations that sparked some of the show’s top geek-out moments? Listen to find out which guests drove some of our most thought-provoking conversations […]
< 1 min read
0
  1. Department: HBC

What Can Retailers Learn from Cannabis Brands?

Once illegal and highly stigmatized, cannabis has become a legitimate, diverse and thriving market. Not only has the cannabis industry experienced significant growth over the past few years, it has also driven significant innovation in marketing, store design and customer experience.  Despite this positive disruption, the cannabis retail space still faces its fair share of […]
< 1 min read
0
  1. Retail Operations

Investigating the Evolved Customer Journey: Trends, Challenges & Priorities

Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences? We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they […]
< 1 min read
0
  1. Data & Insights

Creating Immersive Brand Experiences with Data-Driven Advertising

The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and […]
< 1 min read
0
Next