1. Media & Marketing

FaceTime with the Content Guy:  Stitch Fixed?

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StitchFix, the online personal styling service, has problems. The plan is to address its issues by thinking differently, working differently, and approaching the business differently. (Where have I heard this before?)  But I would argue that the real problem is that it is perceived as a service provider and a gateway to other brands, not as a differentiated brand unto itself.   That’s a risky place for any retailer to be, and it offers a business lesson.

The post FaceTime with the Content Guy:  Stitch Fixed? appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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