1. Media & Marketing

FaceTime with the Content Guy:  “Solve Problems.  Provide Value.”

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Content Guy’s Note:  Yes, I know I’m supposed to be on vacation.  But while I’m off, I figured I’d file a daily series of FaceTime videos about a variety of off-the-beaten-path subjects that offer business lessons to retailers.  I don’t want you to forget me, and I don’t want you to think I’ve forgotten you.

I love my Hoka running shoes.  What I didn’t know was that when Hoka’s founders sold the company to Deckers Brands in 2012, annual sales were around $3 million.  This year:  about $1.4 billion.  (I think that’s known as buying low and selling high.)   But there’s also a good business lesson in how the company’s leaders are managing the brand, which has more to do with husbanding resources than exploiting momentary opportunities.

The post FaceTime with the Content Guy:  “Solve Problems.  Provide Value.” appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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