Footprint vs. Soul: The Starbucks Conundrum

Starbucks has reached a footprint landmark – having opened about 3,000 locations in 2023, it now has more units than Subway, and has become the second-largest restaurant chain in the world as measured by locations.

Technomic reports that Starbucks now has 2,000 more locations than Subway, with 38,587 stores.  McDonald’s is the biggest chain in the world, with 41,822 restaurants worldwide, making it the largest restaurant chain in the world based both on unit count and system sales.

KC’s View:

But as Howard Schultz would say, does being the second-largest chain in the world mean that the company has lost its soul?  Does this mean that the company is as soulless as companies like McDonald’s and Subway?

For what does it profit a company to gain the whole world but lose its soul?

The post Footprint vs. Soul: The Starbucks Conundrum appeared first on MNB.

MorningNewsBeat Member since October 25, 2020

Loading + Follow Following

For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com

Do you like MorningNewsBeat's articles? Follow on social!