E-commerce parcel carrier OnTrac is out with a new survey saying that “the majority of online shoppers expect to receive their deliveries within two days or less, with the availability of next-day (74%) and same-day (67%) delivery overwhelmingly driving consumers to make a purchase from a retailer.”
One interesting note: “Fifty-eight percent of consumers paid for faster delivery, a 53% increase from before the pandemic. Most shoppers would spend at least $3 for next-day delivery (71%) and $5 or more for same-day delivery (55%).”
The study goes on
“While faster delivery is helping retailers capture more share of wallet, slow delivery is driving customers away. Slow delivery caused 63% of consumers to switch retailers, 60% to not purchase again from a retailer, and 43% to abandon their carts or stop shopping with that retailer.”
The bottom line: “Eighty-six percent of consumers define fast delivery as two days or less.”
KC’s View:
The good news is that maybe a majority of consumers are willing to pay for a service that they perceive as having value.
The post E-commerce Customers Feel The Need For Speed (& Will Pay For It) appeared first on MNB.
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