Marc Lore, who ran Walmart’s US e-commerce business from 2016-2021 after he sold it his Jet e-commerce startup for $3.3 billion, has opened a new food hall inside the retailer’s Quakertown, Pennsylvania, store.
Inc. reports that Lore’s new food startup, Wonder, dropped its high-tech delivery model last year, opting instead to open what it calls “fast-fine” food halls offering menus from a variety of restaurants. “The company has also announced two upcoming Wonder locations inside Walmart stores in Ledgewood and Teterboro, New Jersey,” the story says.
Wonder is operating 10 stand-alone locations, the story says.
Inc. writes that the location offers “menu items from eight different restaurants through Wonder’s quick-prep model.”
“Our new Wonder opening at Walmart Quakertown gives us an exciting opportunity to bring our great food and menu options to even more customers,” Wonder chief growth and marketing officer Daniel Shlossman said in a statement. “We’re dedicated to scaling our unique model and bringing ‘fast-fine’ dining to new, loyal customer bases.”
Inc. writes that “the Walmart partnership, details of which the company has not shared, may help Wonder to further expand its footprint and gain broader brand recognition.”
KC’s View:
If the concept works, one would imagine that the Walmart partnership will do exactly that.
It is by no means assured. Ghost kitchens have not been as successful as many people – me included – expected.
But Lore is smart and ambitious, and I wouldn’t be surprised if he has figured out some secret sauce to make the concept viable. And if it works, look for a much broader rollout and maybe a move by Walmart to acquire the company, a move that could give it a proprietary advantage in the space.
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