CNN reports that a new “‘Chick-fil-A Cauliflower Sandwich’ is being tested in three cities beginning next week, marking the chicken chain’s first-ever plant-based sandwich. Imitating the chain’s signature fried chicken sandwiches, the new offering uses a ‘tender filet cut’ of cauliflower that’s marinated and breaded in the chain’s seasoning, then pressure cooked and served on a buttery bun with pickles.”
According to the story, “Chick-fil-A’s new sandwich goes on sale Monday for a limited time in three cities: Denver; Charleston, South Carolina; and the Greensboro-Triad region in North Carolina. The starting price is $6.59, but it varies by market, a company spokesperson told CNN.”
The piece points out that the sandwich is not vegan because milk and eggs are used, and may not satisfy vegetarians because it is not being prepared on a surface reserved for such items.
KC’s View:
Interesting timing, since the reports all have been that the plant-based meat business is in decline, and a number of fast feeders, like McDonald’s, have flirted with the category but not found enough support to make a commitment. This, I suppose qualifies as a flirtation and not a commitment … and we’ll see if Chick-fil-A has enough marketing muscle to grow the entry into something substantial.
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