Holiday Showdown: Price-Checking 6 Popular Gifts at 3 Major Retailers

Sleigh bells and cash registers are ringing. Christmas shopping season is in full swing. 

As holiday shoppers pick up gifts for their loved ones at the store (or rush to order them online in time for the big day), we put together a list of 2020’s hottest gifts. Our list is based in part on the wish lists of thousands of real people in our 2020 holiday report and global Santa Survey.

We’re making a list, and price-checking it twice. Field Agent sent sixty shoppers (we call them agents) to three major retailers: Walmart, Target, and Best Buy. Using the Field Agent mobile app, these shoppers price-checked the following six gifts from that list:

• Apple AirPods Pro headphones
• Fitbit Charge 4 fitness tracker
• Bose Soundlink Revolve speaker
• L.O.L. Surprise! Remix Hair Flip toy
• LEGO Star Wars Resistance Y-Wing Starfighter toy
• KitchenAid Classic Stand Mixer

Let’s see what they found!

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