There’s a piece from Seeking Alpha in which it considers the possibility that Amazon’s Alexa-based system is a failure, that “it’s fine to run these low-margin (or no-margin) programs during the ‘good times,’ but when investors are demanding profitability, these programs are more intensely scrutinized.” That’s all fine and good, but I profoundly disagree. Jeff Bezos’ Amazon was founded on the notion of making “bold bets” and the Alexa system was critical to the strategy of being inextricably intertwined in people’s lives. To step away from that strategy now – especially when AI is becoming more viable and accessible – would be to walk away from the foundational premise of the business.
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