1. Department & Category

FaceTime with the Content Guy:  Assessing Oleato

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While in Chicago, I went to the giant Starbucks Roastery on Michigan Avenue, because they are among the first of the company’s US stores to be serving Oleato – the coffee-with-olive-oil concoction that former CEO Howard Schultz has described as “transformational” and a product that “demonstrates the creativity and bold vision that makes Starbucks a global leader in coffee innovation.”

Well, I’ll be the judge of that.

Some pictures from the Roastery:

The post <strong>FaceTime with the Content Guy:  Assessing Oleato</strong> appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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