Walmart announces a new product offering complementing the retailer’s forthcoming DSP.
Really big news coming out of Walmart as they will begin commercializing their data with the help of dunnhumby, the OG in data commercialization.
“They are both examples of how part of Walmart’s strategy of continuing to build alternative revenue streams and profit pools is coming to life. Walmart Luminate is very much focused on providing data and insights that inform business decisions and the DSP is building and executing compelling campaigns that reach customers.”
From the “No SH*T!” news desk, A REUTERS SPECIAL REPORT shows that
Amazon copied products and rigged search results to promote its own brands.
Surprising nobody at all a new report shows that Amazon is leveraging it’s data to develop and market it’s owned brands.
A trove of internal Amazon documents reveals how the e-commerce giant ran a systematic campaign of creating knockoff goods and manipulating search results to boost its own product lines in India – practices it has denied engaging in. And at least two top Amazon executives reviewed the strategy.
Lastly, we celebrate Target as they announced today a limited-edition collection with the LEGO Group, featuring a lifestyle assortment that goes well beyond the company’s iconic brick, with joyful, colorful items across home goods, pets, toys and gifts, as well as apparel and accessories for the entire family.
We, obviously, have an affinity for Legos as well!
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