Last week’s most read and most interesting stories.
Young E-Commerce Shoppers Say They’d Pay A Premium for an Improved Online Experience
6 in 10 Gen Z online shoppers claimed they would pay more to find products quicker.
Retail sales come up short in February as inflation slows consumer spending
Advance retail sales grew 0.3% for the month, slightly below the 0.4% Dow Jones estimate.
How data is shaping the future of marketing and customer experience
Key information that brands and retailers need for CX marketing activities can be found in customer data.
Interest in NFTs, Metaverse Led by Men, Youth
7 in 10 male consumers surveyed claim to have heard of NFTs, compared to 43% of female respondents.
Retail analytics: The power of data for brick and mortar stores
In-store, online, hybrid, omnichannel. These are just a few faces of the retail industry. People need products and they love to shop. However, the competition is fierce and retailers are looking for new and engaging ways to attract customers.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend
The direct-to-consumer craze is slamming into reality
Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.
