How Shopify is moving closer to brick-and-mortar retail.
Shopify has filed for a patent for brick and mortar store traffic sensors. It’s similar to Amazon’s cashierless technology. Shopify has increased market share in the ecommerce ecosystem and has been developing omnichannel solutions for a few years now.
“Floating Dark Stores” Suggested As Delivery Game-Changer.
Instacart and Tortoise are allegedly in talks to develop a hub-and-spoke model for dark stores (one dark warehouse, with robots delivering to specific households). The savings is said to be significant (50x), but it has yet to be proven in the real world.
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal.
TikTok is (already) expanding outside of their owned platform into other media channels. Sharp strategic move by TikTok to expand their reach and audience base beyond Gen Z, and not be limited by their owned channels like other social platforms.
Target launches first storage, home organization private label.
Target, who has had significant success with private label brands – having 10, $1B owned brands – goes for another one. We’re more surprised it took them this long for to develop a brand in this category. This continues the larger theme of private label and brands battling it out, with brands facing a tougher battle (ie. retail media, inflation / cost, and perception).
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