Kroger launches private targeted marketing platform.
Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.
Amazon gives third-party sellers access to more consumer data.
The tool will help 3P’s “take the guesswork out of identifying which products to launch.” It will give them search, click, and purchase data. Definitely a response to recent accusations, Amazon’s hand is being forced. They would have gotten away with it, too, if it wasn’t for those crazy kids in Congress.
Facebook launches digital (crypto) wallet.
Metaverses and crypto. Facebook has an eye towards the future—likely because their present isn’t too bright. Here’s the thing: the customer convenience factor is great here and they’re definitely on trend. On the other hand, trust in the brand has eroded. The customers who are savvy enough for digital wallets are probably not willing to give Facebook their money.
Shopping isn’t moving online.
So says Gedalia, WalkOut’s CEO. Despite a vested interest in in-store behavior, there are some great points made here. One of which is the idea that the physical store benefits are harder to recreate digitally than vice-versa. It earns a recommended read from us.
No Comments
Leave a comment Cancel