Grocery e-commerce sales were up 6% in November versus October.
70MM HH buying online resulted in $8.6B ecommerce sales in November (+15% YOY). Pickup grew much faster (29%) versus delivery (6%). Digital sales accounted for >10% of total grocery spend (vs 2% pre-pandemic). Most of the growth is being driven by the 30 – 44 Y/O cohort (likely those who can afford it and are strapped for time).
Dollar General slates Mexico entry for 2022.
Announced in DG’s latest earning results, they are looking for new areas of growth with sights set on Mexico. 10 stores will open in Mexico in 2022 (1,100 new stores total ), and their expanding their pOpshelf stores as well (1,000 by end of Fiscal 2025). In Q3 results, DG saw an increase in net sales (+3.9%), decline in ID store sales (-0.9%), and decline in operating profit (-13.9%).
LEGO continues successful ‘Retailtainment’ strategy.
LEGO has opened another ‘Retailtainment’ store, this time in Europe (the first being in New York). The format is vital to LEGO’s (physical) store expansion strategy, offering omnichannel, immersive experiences—and shifts to tapping into experiences and building customer relationships within the store.
Nike acquires digital sneaker studio in latest metaverse bet.
Jumping feet first into the metaverse, Nike acquires RTFKT—which leverages all the buzzwords possible (Blockchain, AR, NFT, gaming) to drop digital collectibles and experiences. They are no joke; a collaboration last winter netted $3.1M in sales in under 10 minutes. Donahoe, Nike CEO, is looking to RTFKT as a push towards digital transformation and efforts.
Bonus: Instacart expedites omnichannel retailing.
Looking to understand the latest moves by Instacart? This is a great, if rose-tinted glasses, overview.
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