Honestly, I can’t believe facebook is still news…I thought we all left it years ago. I guess some of us are still on the facebook…or Meta or whatever Zuckerberg is calling it these days…

    • User stats disappointed. Facebook’s daily active users (DAUs) averaged 1.93 billion in December, a 5% YoY gain. The DAUs for the big blue app were the same as in Q3, meaning the platform didn’t grow in the close of 2021.
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    • At the same time, Meta continues to feel the impact of Apple privacy changes that have hampered advertising performance and thrown cold water on new formats. Looking forward, executives pinned their optimism on the strength of Reels, a TikTok clone, and a broader vision of building out the metaverse, an initiative that motivated a rebrand to Meta in October.